AIBU to think the John Lewis Christmas ad is crap?

[EmeryisntthenewWenger]

I really usually enjoy the JL Christmas ad but this year it’s bloody awful!

Disappointing

I like it. If you don’t then you don’t I guess 🤷🏻‍♀️ - Elton is a legend and such a talent. I’m not sure John Lewis is going to lose much sleep over you not liking it.

As an Elton fan I loved it, it’s setting me up for his concert next year. As an advert for JO it’s laughable. The message seems to be that he is more important than their brand - which may or may not be true, but why would they want to promote the possibility?

I wouldn’t be at all surprised if he had donated the fee to his AIDs foundation, he’s raised millions for that charity over the years.

Elton is a legend and such a talent.
...which the ad was trying hard to remind us of but ended up highlighting a certain has-been feel.

Love it

I thought it was an advert for the upcoming biopic.

I wouldn’t be at all surprised if he had donated the fee to his AIDs foundation, he’s raised millions for that charity over the years.

He's also don't quite a bit for the Mercury Phoenix trust over the years too.

A) boring
B) no cuddly toy tie in

👎🏻

Shit advert which blowing smoke up a bloke who treated his mum like shit for years.

John Lewis don't even have a musical instrument department, these days at least.

I noticed that the emmerdale and corrie music was a piano version but it went completely over my head that it was an homage to the JL ad until I read this thread!

I think the ad will start over being polarising because if you are not an Elton fan it's just meh! I also agree it totally buys into the notion that JL i s a store for middle class mummies whose kids have piano lessons! I think overall this year's ad is a "miss"!

JL should have spent the money improving their customer service department. Earlier this year they outsourced it to Capita I believe. Now if you have any problems the shops tell you to phone the call centre. No sensible communication between the two.

To the poster who said JL won't care if we like it or not I heard this morning that their sales went up by 44% when they released the first new style ad. I suspect they will very much care.

John Lewis don't even have a musical instrument department, these days at least

They have started selling keyboards and pianos again.

Hmm, so basically just glorifying and showcasing a famous and immensely rich person. Nothing against EJ, but I don’t think it’s at all suitable as a Christmas ad.

Are the Elton John's Branded ones?

It's a nice ad but it's not really festive imo.
I get the sentiment but it's not as good as previous years!

They have started selling keyboards and pianos again.

Quick search on the JL website suggests not.

I think it's great. They won't want to do the same old thing every year and rest on their laurels. There was an outcry the year they did the Bear and the Hare because it was animation.

I loved it. This one touched me far more than the usual ones.

I also felt it was a let down after last year's.

Rubbish. Thoroughly disappointed. I "get it"...but it's shit. It's a no from me, Johm Lewis.

I liked it. I thought last year's was awful.

Just seen them on there Rosehip10. I wasn’t making it up for fun

www.johnlewis.com/yamaha-arius-ydp-s34-digital-piano/p3838095

Also the blurb from the advert says something along the lines of ‘John Lewis are selling pianos and keyboards for the first time in 70 years’.

Apparently there is going to be a wooden piano for £1500 according to this
www.telegraph.co.uk/news/2018/11/15/john-lewis-christmas-advert-watch-elton-john-play-piano-heartwarming/

I absolutely loved it. Thought it told an effective brand story that was easy to follow, appropriately targeted their market segmentation (30 to 60 year olds with high disposable incomes) with the celebrity endorsement and had a lovely Christmas vibe while still thinking slightly outside of the box. DP and I have Christmas tradition of ranking Christmas Adverts (it might be weird but I study marketing and we both love christmas so it's perfect tradition for us) and we gave it the highest score we've ever given an christmas ad of 9.5 out of 10.