AIBU to think the John Lewis Christmas ad is crap?

[EmeryisntthenewWenger]

I really usually enjoy the JL Christmas ad but this year it’s bloody awful!

Are they going to be selling cuddly Eltons?

As a music teacher, anything that promotes the ‘gift of music’ is a bonus, especially in today’s climate (I know it’s a gift that lasts a lifetime sort of idea, not just music in particular they are getting at).

Bring back Monty!!

Awful money-wasting crap

What’s it got to do with JL? They don’t even sell pianos.

Can’t even sell ad products off the back unless they are planning range of novelty EJ glasses.

They do sell pianos but that's not the point of the advert.

I had to watch it 3 times before I got that they were following Elton's career back in time. I initially thought it was an ad about Elton impersonators

I loved it.

I love the song big time but it’s got naff all to do with Christmas! Promoting Elton more than anything 😕

I hope they didn’t pay him for this shite- HE should be paying THEM!

I started my career as a graduate trainee with john Lewis. In the early 90s. In those days, they "didn't advertise because their business was so good they could rely on word of mouth". I remember getting royally rollocked by the training manager when I suggested they should advertise...And now, every magazine you open is chock full of John Lewis/Waitrose adverts and they spend millions on their Christmas TV ad. Times change I guess!!

They also didn't open on bank holidays or Sundays for a long while. Thank goodness they got rid of the old guard and (mostly) the boards are full of forward thinkers now.

JL are selling Elton John graphics t shirts on the back of the Christmas advert for forty quid!!!

@lissie123 the problem is some people will actually buy the bloody things!!!!!

I saw it yesterday for the 1st time. Very disappointing. Not festive, not up to their usual standard and just another example of broken Britain.

Anyone remember when all John Lewis stores used to close on Monays so staff could have a two day ‘weekend’ on Sunday and Monday? This was before the Sunday trading laws changed in1994. Only 24 years ago, but such a different era.

m.independent.ie/videos/entertainment/watch-sainsburys-2018-christmas-ad-sees-eightyearold-star-give-tearjerking-performance-of-classic-90s-song-37518296.html

This is one of my favourite! That plug 😂

Oh my god- the Boots one is lovely

I remember JL closing on a Monday, at least they still close on Boxing Day

Agree very disappointing . Do they have a new marketing team?

Boots is my favourite and totally realistic . It really hits home.

Didn't like it - all about Elton John (no wonder he agreed to do it!)
He had a long feud with his mum, so the part with his mum seems so fake
He could be a lovely man... but he's had some bad press that says otherwise - to the extent that I don't like listening to his music now (irrational I know!)
We've always had a piano in the house (and other instruments and lessons and offers of lessons) and my son has barely shown any interest in learning to play

My DH is a fan of the JL snowman advert. I thought he'd hate it, but he got quite choked up, something he rarely does where telly is concerned. Job done IMO if it can illicit such a response from a bloke in his mid 50's.

Oh my god- the Boots one is lovely Is that the lipstick one? I hate it

Bleurgh - the boots ad is hideous.

My teenage niece made me laugh. She said if her mum joined a rock choir she would disown her, ‘not fucking sing about it’!

I think the Boots one is shit too.