I mean, when did this shit start? I never heard of it until this year but now I keep hearing about it in every shop as if it's as essential a part of Christmas as trees and turkeys.
Fortunately it doesn't seem to have made it into DD's hearing yet but I'm dreading being asked "will I get a Christmas Eve box this year?" as if I wasn't already spending most of the Christmas budget on her actual presents.
I'm not a "bah! humbug!" person. I love Christmas. But this is just unashamed capitalist exploitation. Like when the greeting cards industry tries to introduce "secretary's day" and shit like that.
Seriously. Can we make some kind of pact to not do it? Make it die a death before it catches on and we're all pressured into buying even more crap that nobody needs?