@spiritleveller so true. And if you have a poor sleeper you will try anything. A sleepyhead is probably cheaper than the cranial osteopath I wasted money on with one of mine! But the truth is these things are not ‘essential’ but these influencers are very powerful especially with the baby stuff. Just off the top of my head, there’s the triplet mum (no longer follow), motherofalladventures, the OD’s, the meldrums-that’s 7 sleepyheads. Then there’s bugaboos and Martha with the city jogger, the perfect prep, the stokke chairs and cots (MOD/mother of five boys) - it’s very easy to think that these things are required for the picture perfect parenting experience.
When the reality is that even with £26 cot and £13 high chair from Ikea you still love your child exactly the same.