Instamums (continued)

[MrBull]

Not a TAAT

I’d say they were a good buy based on the engagement

Yes she probably calculated that they’d paid for themselves before she even put them on.

It definitely is a desire/need to be famous. To have attention. The act of buying the treat after a hard week was not enough, it needs the likes and comments and adoration to actually hit the spot.
Must be so hard being the child of this though? ‘You dad’s dancing is shite, he thinks he’s so cool, and why is your mum showing everyone her pyjamas?’
Interesting too how her account is so much more ‘lifestyle’ and the kids now seem to have rear shots/hidden faces, but how does es that work when FOD’s is basically the kids? He’s painful to watch alone

Has anyone seen Chloe from CLTS and Ashley from A Mothers Edit are in the South of France on the set of Riviera (courtesy of Sky Atlantic)?

Chloe went straight from the Safari trip to this, very lucky. I love the South of France and loved the first series of Riviera so I am a bit jealous ha.

Oh my god this pyjamas are vile!!!

Hideous.

I don't get the fuss over the PJ's. If I'd had a shit week with the kids with my husband away topped off with a hospital stay then I'd be tempted to "treat myself". I tend to online shop when I'm bored so I can well imagine ordering a few things while sat about in hospital.

I know when my dd was kept in hospital, whilst she slept ok I couldn't due to the worry and noise so I passed the time on my phone.

A "treat" for myself would be Hush pyjamas not D&D but I do love MOD's and would buy them if I could easily afford to.

@sofialemon it’s not really ‘all the fuss’ it’s quite simply the observation that by ‘her little treat’ being a £150 pair of pjs she is most definitely either completely out of touch with normal life or has always been so wealthy she’s completely spoilt. She reeks of those girls at school who had everything and had little tantrums when they didn’t get their own way or what they wanted.
It would not occur to me to treat myself if I’m honest, it’s not oh poor me, it’s oh poor child. It has genuinely never occurred to me whilst my child lay ill to browse and treat myself. Or to reward myself afterwards. The whole thing is just me, me, me.
But like I said, I swift unfollow and I don’t need to bother myself with the self obsessed ness of some instagrammers.

£150 to some people is obviously a lot of money but to others not a lot at all. Fair enough many of her followers will not be able to afford expensive PJ's but then probably others can.

If she "treated" herself to a pair of Primark jama's she'd most likely be slated for being fake as some people wouldn't believe she'd buy Primark jama's.

If you follow instamums who are obviously fairly well off (even if they weren't when you started following them) you can't expect them to solely shop in cheap hight street stores. Imo MOD wears quite a varied mix of cheaper hight street and more expensive brands which I see no problem with.

I don’t. I just think some people are far less entitled and come across much better. But I guess it takes a certain type of person to become a successful influencer.

How is she "out of touch with normal life". Your "normal life" is clearly not hers and hers will be vastly different to someone who is very wealthy.

No need to get personal. She felt very normal and relatable when I started following her. She barely resembles back when she had a few thousand followers. But that’s ok. I feel she’s changed, I’ve unsubscribed her sell and I don’t actually really want to comment on her again and for this to be a MOD thread.

Many of the accounts I follow have changed over time. A couple of the newer ones I follow have literally over the space of a few months started being gifted very expensive items. I suppose those that do start earning quite vast amounts through their accounts will change in terms of where they shop, who they mix with etc. It doesn't personally bother me but if it did I'd just unfollow (as you have).

@sofialemon lolz you need to take your own advice re: unfollowing

It’s fine, it’s the whole point of monetising your account and children. You are creating an income and aiming for that life (why some followers may think it’s attainable) personally I found their other house and life shared far more ‘attractive’ but clearly that’s what they were trying to mean be on from. I do wonder if once you’ve sold out and everything is in the public domain whether the wealth is enough or if part of you craves that anonymity. And it’s not super wealthy where you can buy privacy and safety and security, it’s literally reality star level. Some maintain the essence of what you started following, and some lose it along the way. It seems the ones where there’s a partner not so involved (with SM) or not featured that much seem to retain something.
I just overall am so disappointed that Instagram is such an advertisement based app. I liked it before.

*move not mean!

Sofia, do you think the busy lady from CLTS has seen the ASA guidelines and the new flow chart?

Going to be very difficult now for influencers not to be open/transparent about gifts, links, discounts etc.

Imagine, all those cashmere jumpers they now need to declare!

I hope this thread stands. I'm getting some good ideas for people to follow!

It is an important area to discuss because of the aspirational nature of the accounts. I can imagine being back in the fog of PND, feeling like I was failing at everything and very vulnerable to anything that looked like it could fix me / my parenting/ my home. The full disclosure is really important.

Mrs Hinch is shocking. So many followers and not at all doing what she's meant to!

@EeebyMum 😂

I reported someone recently as it was bloody shocking stealth advertising and had a response today. Everything dubious now marked as ad. Asa said they had spoken to the person and they must adhere in all posts and backdated them too. I can't help but think a fine is justifiable, otherwise it's just plain cheating.

@Peaches100

Ha, she's probably been too "busy"! I would imagine the likes of Chloe will have an agent who will or should make everything very clear.

I think the problem with the "gifted" items is that they tend to show them in stories. Imo the vast majority do declare them as gifts but as it's in stories, which aren't permanent not everyone will see. They don't always then #gift the items day to day when they then use / wear them, which they should.

It appears 'gift' is not clear enough, must use ‘advertisement feature’ or ‘advertisement promotion’ if you are receiving benefits such as free products, gifts or visits.

I notice when using AD it must be at the beginning of a post, so that it is very clear to their audience/market.

Sofia you’re happy to slate other influencers, seen youndo it a few times now! but you’re always on it when defending MoD you clearly know her, are her, work to her, or are related to her. Thread after thread after thread defending her.

This thread is so good for me, I am someone who is quite vulnerable to materialism and buying more things to make myself feel better. Instagram is full on advertising now and it’s refreshing to see that other people are rejecting the constant ‘stuff’ or at least asking for more transparency.

I think some posters deliberately try and get threads pulled though because they know some of the influencers.

Where’s cady/verbeena? The tag team is missing the other half!