Hahaha yeas I remember this Greenfingers, used to wind me up too. And it was 'the media' so no one even started till 10am anyway, but they served free toast in the canteen until 11, so the 10am start time was really the time most people were lining up for their toast. One or two rounds, make a cup of coffee, but of a chat, and it was 11am at the earliest before most people say at their desk and said 'right, better get on with some work...'
And then take lunch break at 1pm 