One thing that I do think is totally unreasonable (and I speak as someone who follows football and used to play women's Sunday league, and even set my alarm clock for the early hours of the morning to watch some of the matches in the last women's world cup) is how many people are saying "but you knew when the matches were."
Erm, no, you didn't. We knew at the outset when the group stage matches were.
We didn't know England would get through the group stages (admittedly it would have been a disappointment to England fans if they hadn't, but it wasn't guararnteed, and Germany, the defending champions, got knocked out in the group stages).
Once they were through the group stages, no-one could have known up front where they'd finish in the group and thus which half of the last 16 onwards (hence when the matches were) they'd be in.
Before the tournament started, you'd have given odds of 100 to 1 on them reaching the final (they haven't yet, so let's not get carried away here).
Given all this, it would not be reasonable to get everyone to put their life on hold for the 10 days or so of the knockout stages on the off-chance that England made it this far. So the one thing that drives me mad is people saying to normal human beings (i.e. non-footie-obsessives) "oh but you knew when it was."
Having said that , if they do get to the final, it is a big deal - even for people who're only occasional football watchers. So I think you have to accept even if you hate football that this is just "one of those things" - a very unusual, once in 50 year event when people just get a bit obsessed about something for a fortnight or so, and if you've got an important event on, sadly it will take second place in most people's minds.
I still think France will win. (Scot, so no real skin in the game here.)