for most Tory voters, it's dislike of scroungers that is at the heart of it.
I don’t agree with this.
Over the last couple of GE, there has been a general ‘theme’ from the Labour camp that the country is divided into the ‘wealthy’ and the ‘rest’. The wealthy makes up the top, say, 5% whereas everyone else is in the ‘rest’ category. The ‘rest’ are struggling, massively. They are LP, elderly, disabled or - if lucky enough to have a job - are on slave wages and reliant on top-ups from tax credits. The ‘rest’ are all at the mercy of slum-landlords unless they are in social housing.
Now, I’m sure that there are many people (including posters on here) for whom the ‘rest’ look just like that. I guess it all depends on where you live and the makeup of your peer group.
There are vast swathes of the country where the ‘rest’ just aren’t like that. The Labour Party is never, ever going to win an election unless it can appeal more to the real ‘rest’.
My peer group is made up of people from all different economic groups. Some are University educated, some in trades and some in lower management/supervisory roles. Some have long term disabilities and illnesses - for which some are claiming PIP. For most of them the last couple of Labour manifestos are not appealing. So, they’re going to build a lot more social housing. With what money? This is never going to be a vote-winner for those who will never be eligible for social housing (and probably wouldn’t want it) regardless of how much is built. Free tuition fees? The vast majority aren’t stupid enough to think this was any more than a students-vote-grab. The list of unappealing policies goes on.
If Labour wants to win a GE, it needs to convince the floating voter, or a good proportion of the ‘rest’ to vote for them. While it, and its most vocal supporters, have absolutely no idea what the ‘rest’ are actually like, they have no chance.
I say this as a floating voter who can’t find a political ‘home’ with any of the current parties.