Instamums 4

[mammyoftwo]

Following on from Instamums 3.2

I mentioned Hustle + Fox before, here are some snippets from a newsletter advising small brands about courting bloggers. THIS is what's going on behind the scenes.

Re Allthatisshe she has posted before saying they try to do the Allthatisthree pics quickly, the girls only take part if they want to and her partner takes the photos. I followed her blog before her insta or Pinterest accounts but not sure which came first.

I wouldn't class what any of the instamums post of their kids as making the kids "work".

I guess the bottom line for a lot of the instamums is they need to make £££. Not all obviously but once you start getting used to having a largely increased income and buy the bigger house/private education etc it would be very hard to lose that. And some of the vloggers who use their children a lot - well what type of lifestyle would they have without doing youtube? It would be very very different.

I am more perplexed by the instamums who had professional careers and then choose to pose in their knickers on insta to make some cash. I mean it is everyone's right to do that of course but I just can't imagine what their real life friends and family must think.

It's lucrative mrscampbell, that's why

And Sofia - thanks for answering me re money and the children - think I agree with you on that. I actually think if people said they did that on insta they'd get a lot less criticism.

Anyway I'm only on it for the pictures of pretty clothes

I get it is lucrative but if you have a fairly affluent lifestyle then surely there would be a line you'd draw somewhere?

I mean if it was get a free Birkin maybe

These instamums are not your friend or role model. They are there to make money. I would never ever post pictures of my kids to make money or to get Disney trips. Their privacy and wellbeing are worth so much more than some £££s. Plus there's no dignity in giving your kids something you don't really earn yourself.

Instamums part 4, wow! has anything new been revealed on this thread or is it just going round in circles repeating the same things?

Valid points have been raised over the past threads and the Bloggers and Brands in S+B and it appears prolific ‘grammars have taken notice and adjusted their squares to say what’s an #ad #gift etc.

Is there anything new to say? I’m not being snippy and have enjoyed the threads but it’s all a bit repetitive now don’t you think?

More like free Tiba & Marl tbh...

@CertainlyChoco

These instamums are not your friend or role model. They are there to make money. I would never ever post pictures of my kids to make money or to get Disney trips. Their privacy and wellbeing are worth so much more than some £££s. Plus there's no dignity in giving your kids something you don't really earn yourself.

I think that's where some mumsnetters are going wrong, in seeing instamums as friends or role models snd seemingly trying to live a similar lifestyle and buy the same stuff. You wouldn't (or I wouldn't) try to keep up with a real life friends lifestyle if they evidently had a vastly higher income. I wouldn't actually try to copy anyone else's lifestyle, because I'm happy with my own.

I think the problem is if some mums aren't happy in themselves (for whatever reason) and they're following some instamum who presents this perfect picture of her life on her account it may well make them feel even more down. They need to step away from insta or change who they follow. It's not the instamums fault.

I think allthatisshe has it just about spot on for an IG brand that uses children: she speaks respectively about her children, she doesn't overshare, she doesn't compromise her children's wellbeing, her feed isn't just advertising, what advertising there is is clearly disclosed, her feed isn't just her children, her content is fresh and creative, and she engages intelligently with her audience.

I'm pretty sure I read that too, Sofia, that the children have some control over the process. I'm not sure how easily the kids could opt out if a campaign involving them was signed off, though.

I'd still argue many of their photos would involve significant amounts of work for the children, but she doesn't seem to trail after the them 24/7 documenting all their movements for content.

If there was legislation to ensure the children's earnings were put into trust for them as compensation for the lack of privacy, there wouldn't be much I could comment on in regards to that feed.

As it currently is there isn't much I can comment on! I hope the mention here has brought some new audience to her feed.

@HolyMountain definitely going round in circles 😫

@mrscampbellblackreturns

I get it is lucrative but if you have a fairly affluent lifestyle then surely there would be a line you'd draw somewhere?

I mean if it was get a free Birkin maybe 

Going by most of the bloggers I follow I get the feeling they kind of fell into the insta selling. They did already live affluent lifestyles and spent a lot of time shopping and blogging about what they bought. They then went onto insta and started attracting bigger brands. Now they get gifted designer bags, expensive skincare and holidays. They get invited to glam events and earn probably large amounts of money from the likes of M&S. I'm not sure many people would turn that down really.

I think this thread would have died way back if not for SofiaLemon!

@CertainlyChoco

If you won the lottery would you give the money away then, you know, seeing as there'd be no dignity in spending the money on anything for you family as you hadn't earned it.

If someone offered me a free holiday in return for me posting some photos of my family enjoying ourselves I'd definitely do it. My kids would be very pissed off if I turned down a trip to Florida Disney. I don't think they'd give a shit about my dignity.

@AlistairAppletonssexyscarf I agree. It's been a masterclass in how to ask the same question in 98 different ways.

As for everything else, I agree with @HolyMountain There are no new points being made.

I think if not for myself, CadyHeron and a few others, who don't agree with a lot of what the regular posters on these threads say, it would just have been another slagging off instamums thread.

I've got to go out soon for the day so no doubt it will turn into just that, then you might get deleted again.

Hilarious

jam the hustle&egocentric stuff is so enlightening thank you. I've learned so much from these threads. I had no idea it was all so calculated and well paid (especially when some of it looks so haphazard, like the empty cereal bowls).

It makes me think even more that it needs to be firmly regulated. It all seems so underhand.

Why has this thread gone back to name calling? Dick is not much nicer than wanker and that didn't end well. Grow up!

(Freudian autocorrect - Hustle & Fox).

I think if not for myself, CadyHeron and a few others, who don't agree with a lot of what the regular posters on these threads say, it would just have been another slagging off instamums thread.

Exactly. We've been sticking to the points raised, and what people were apparently so concerned about, so not sure why the accusations of derailment when we've been sticking to the topic.
I think there's a lot of posters on here who aren't bothered about the kids at all, even though they profess to be on the surface.
When you address points and debate, some "sulk."

Why has this thread gone back to name calling? Dick is not much nicer than wanker and that didn't end well. Grow up!

Well said, grow up indeed.