Instamums 4

[mammyoftwo]

Following on from Instamums 3.2

Cady - the ASA disagrees with you and I'm going to go with them being experts in this arena.

OK, which bit do they disagree with me? As I've always maintained that ads should be declared.

@MadameGrizzly
I wouldn't class having some photo's taken by your mum or dad as "working" in the same way that child actors, models or sports stars do.

MadameGrizzly yes.
Mutha.hood this evening is talking about how seriously she takes this and that she frequently seeks advice, and states that anyone wanting further info should message her. Re: ASA
It would be really difficult with a family brand to work out how things should be split but surely the children should have something in their own right?

@Mumofkids
If there are no current guidelines re the earnings of instagrammers kids then surely it's up to the parent?

I care more about how they deceive the public with the lack of transparency with what's given to them.

A quick flick onto their profiles (I didn't know who they were before stumbling across this thread and the tail end of the previous one) shows they do show if it's an ad.

sofia re: IG children working 365 days a year (daily vlogs, daily IG posts, daily IG stories etc).....what grizzly said.

@cadyheron there had been some shiftiness here with accounts. The #ad being added later etc
I've no issue with it being open. If you know who and what you are following and you don't like it then you can stop but when accounts are so personal and it's really vague it is quite unfair. Especially on younger users.
My daughters were part of the Zoella and Sprinkleofglitter YouTube phenomena and so much stuff they promoted was crap. It needs to be really clear, if someone is being paid to promote something it is very different to buying something and loving it.
@sofialemon why is a parent taking photos for an ad any different to a photographer for zara?

@sofialemon exactly where I am interested. Like in other areas, there should be re:earnings of instagrammers kids. It shouldn't all just be up to the parents. It's work essentially.

I wouldn't class having some photo's taken by your mum or dad as "working" in the same way that child actors, models or sports stars do.

Exactly, are some people being deliberately obtuse? Or just genuinely not understanding?
They can be having a day out, happily out playing and you take a quick snap.
They're not "working".

Not wanting to repeat myself but their kids their rules. We are in no position to tell anyone what they can and can’t post on insta.

Until the legislation changes to protect minors, yes, they can post whatever they like. But, as long as they are an income generating business, we can discuss their business model and ethics.

Except, Sofia, many Instagram campaigns are elaborately set up and are much more than just mummy taking a few quick snaps.

One instagrammer described how her kids arced up about putting on school uniform in the holidays then having to go for a walk to create content. Several days later there were the grumpy kids on the feed in their uniform for a back to school post.

@cadyheron a lot of the photos are not that. The ads are not that. Have you seen FOD's Renault ad, or Dorset cereal? You could not ever claim that was just a quick happy snap.

This bit, Cady:

People surely know that? As in, they're not your friend next door.
If not,they need to clue themselves up and not be so naive.

The ASA acknowledges on their website that some members of society are vulnerable, naive, not clued up.

Once an advertisement is clearly labelled an advertisement (this time last year I'd argue NO instamums were using #ad unless it was a very high profile campaign), then I suppose the influencer needs to ask whether their post is ethical.

I personally see #ad, shrug and scroll on. I gathered there was grifting for whitegoods, lots of cliquey exchanging of gifts, and loads of complimentary hospitality - but as others have noted, I was surprised by the extent of advertising occurring in Instagram feeds.

@cadyheron a lot of the photos are not that. The ads are not that. Have you seen FOD's Renault ad, or Dorset cereal? You could not ever claim that was just a quick happy snap

On reading this comment, I went to his feed (as I had it open from earlier in the thread.)
Not seen the Renault ad before but did straight away with a quick scroll down.
Nope, not a quick seconds upload. However, still perfectly plausible as an upload if that's really your concern as looked totally hands free and general chatting.
Could quite easily have been edited and uploaded when the kids had gone to bed.

**It was a paid back to school advertisement.

Instagram kids work far harder than child models and actors. They are potentially on 24/7 and nothing is regulated.

I know nothing about the background of the kids in the Boden catalogue, I know next to nothing about say the Hemsworth kids, and I don't even recognise the names or faces of most child actors.

@cadyheron there have actually been quite a few as the Renault is a year long partnership, Motherpukka has one too. I appreciate our opinions differ on this but I do think overall the business he runs centres on the children and they are often used to make money and they do star in ads. It seems fair that should be moderated. If you follow him for a while, you would see how much of a job he makes it and how time consumed by it is.

Moving away from Renault, allthatisshe, has a gorgeous IG account, adorable kids, fantastic content, all clearly labelled as advertising and she seems absolutely lovely.

But don't try and tell me that today's advertising post was a quick snap by mummy. 😏

But don't try and tell me that today's advertising post was a quick snap by mummy.

Who are you talking about now? Honestly, no clue as you don't elaborate.
Is it just a veiled dig to bitch again?

Ah right,just typed into instagram all that is she and come up with someone you must be alluding to.
Off for a read to see if you have a point or not.

Moving away from Renault, allthatisshe, has a gorgeous IG account, adorable kids, fantastic content, all clearly labelled as advertising and she seems absolutely lovely.
But don't try and tell me that today's advertising post was a quick snap by mummy.

I wouldn't, as there's clearly a lot of work gone into that. Clicking on, there's whole blog posts behind it.
So you've got your pictures on Instagram, hashtags, your promoting across social media, and then the writing of the blog post itself which can take time.

No veiled dig. I really try not to bitch, but to objectively look at the issues and the short term/long term implications from the vantage point of a mother with adult children.

I hesitated bringing allthatisshe into the discussion as her disclosure is excellent and overall I don't know that much about her children. She doesn't seem to post compromising information, but that ad has clearly taken time to execute.

Maybe it was a fun afternoon of play? Maybe child actors and models enjoy their work? But work is work is work.

If you have any idea of the amount of money these accounts are bringing in combined with the time taken to stage the photos, you would definitely define what they are doing as work!

CadyHeron, as I said before I have attended seminars about 'maximising your Instagram potential' and I can tell you for an absolute fact that 90% of the pics you see on the 'bigger' Instamum/dad account feeds are not quick snaps. They're planned and approved in advance, often with the agents' involvement. They are planned to accommodate many things: the overall aesthetic of the account, the tone of the account, time of posting. Many are taken with professional photography equipment, not your standard phone camera.

They're planned like magazine ads. Even the non #ad posts. Some influencers even pattern their grids - MP does this.

Does anyone follow part time working mummy? She puts EVERYTHING about her kids on insta.