For all of us on here saying it puts us off buying or they can't understand why it works. We are the minority.
Sadly there are so many women out there desperate to 'belong' and be part of a gang. That they will buy the stuff just so they can tweet/ me the blogger to say I got it too.
The huge amount of people starting blogging and going to blogging conferences hoping they'll be the next big thing shows that.
Yes there are lots blogging and instagramming their thing to just share and support. And only a teeny amount Male it big.
For a lot of the instagram 'big' people they have a background in PR or editing big magazines. Very few are just mums who have given up their 'normal' jobs. Possibly that's why so many have issues with MOD as she was 'normal' and now it seems like a distant memory.
I really imagine this will all implode in the next couple of years. Kids will grow up, the money won't be there and the rules will change.