Meet the Other Phone. Child-safe in minutes.

Meet the Other Phone.
Child-safe in minutes.

Buy now

Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To be uncomfortable about the use of this image in Clark's?

143 replies

prideofaberdeen · 17/03/2018 14:45

This is a slightly weird one, so I'm prepared to get laughed at / flamed, but here goes...
The child in the attached image (at least I hope it's attached) is "W" sitting. Now where it's very good for showing off the shoes, it's also developmentally a really bad position for kids to sit in, and one that parents / guardians should be actively discouraging kids to use, unless it's just for a really short period of time. It can indicate weakness in the hips and trunk. Am I a little silly for thinking that they shouldn't have the child in this position in their advertising??
Disclaimer; am an AHP so I NOTICE these things!

To be uncomfortable about the use of this image in Clark's?
OP posts:
LetsGoBitches · 19/03/2018 21:14

First thing I thought was

A)Why is she upset?

Second thing was

B)Why haven’t her parents told her not to sit like that, don’t they know it’s really bad for her?

Third thing was

C)well maybe they’ve been run over or something and that answers both A) and A) above.

Fourth thing was
D) what a crap ad.

LetsGoBitches · 19/03/2018 21:20

@witherwings, bit of a Freudian slip? 😀
Kit is adorable isn’t he? And so strong by the looks (and likes) of it!

Icanttakemuchmore · 20/03/2018 07:13

It durst look that comfortable and how long did the child have to sit like that u till they got the shit they liked? Doesn't show all the shoe and the child has her eyes closed and is rubbing an eye, not a great picture imo.

Icanttakemuchmore · 20/03/2018 07:13

doesnt

Icanttakemuchmore · 20/03/2018 07:14

Lol oh dear. That should say shot they liked!

MaisyPops · 20/03/2018 07:24

I've got some hypermobility and was told for years as a kid to 'sit properly'.

I can't find enough time to be Hmm at the advert.

Poses in adverts are just that, poses for adverts. Nobody's going to look at a fairly rubbish advert and think 'gosh i must get my child to sit like that all the time' any more than women who see silly perfume ads are going to start mimicking them. (Have you seen the 'women recreate adverts' pages though? They are hilarious!!)

MaisyPops · 20/03/2018 07:26

Not quite adverts but you get the idea.
Woman recreates celeb instagram photos

www.boredpanda.com/funny-celebrity-instagram-photo-recreation-celeste-barber/

Thirtyrock39 · 20/03/2018 08:18

I wouldn't have thought it without you pointing it out but I do kind of see what you mean - however the devil on my shoulder is also saying how great those shoes are and I wish they did them in my size !

ShovingLeopard · 20/03/2018 08:24

Maisy, I agree that nobody is going to rush home and get their kid to sit like that, just because they've seen the ad. However, Start-rite is a brand that markets itself as being good for developing feet. It is very much not a fashion brand! And it seems odd for it to be promoting images of a posture which very often leads to problems long-term. I'm glad you personally do not have problems, so far, but that is not the case for a lot of hypermobile people, many of whom suffer considerable pain by middle age.

TranquilityofSolitude · 20/03/2018 08:25

Thank you for pointing this out OP. I sit like that and didn't know it was not good for me. In fact, when I was a child my parents and grandparents used to encourage me to sit like that because they found it interesting. My sister couldn't do it so I was quite proud of it!

Now in my late 40s I have hypermobility issues and painful hips and knees. My sister doesn't. Pride comes before a fall!

KatyMac · 20/03/2018 08:30

Massively confused by this - I had bilateral hip dysplasia and my brother a 'twisted' thigh bone

Both of us were encouraged to sit like this at the hospital by the consultant and my mum was asked to ensure that we sat this was not cross legged

This was in the early 70s

homeTIRF · 20/03/2018 08:56

I think there should have been a trigger warning on your thread OP

Hmm
CuriousaboutSamphire · 20/03/2018 09:03

Both of us were encouraged to sit like this at the hospital by the consultant and my mum was asked to ensure that we sat this was not cross legged That was my experience in the 60s.

As I said, sitting crosslegged only had 1 guaranteed result... Straining the ligaments in my knees was, by far, preferable to a displaced hip joint!

wanderings · 20/03/2018 10:24

Isn't there much greater shame that she's wearing shoes indoors (MN hot topic)? Presumably the photo studio was indoors.

ILostItInTheEarlyNineties · 20/03/2018 10:44

Are we looking at the same advert thirtyrock Grin? I see clumpy yellow sandals that transform her feet into gigantic banana boats.

Lethaldrizzle · 20/03/2018 11:17

Isn't there a yoga position bit like that

LetsGoBitches · 21/03/2018 03:20

@wanderings, that thought of wearing shoes inside did momentarily enter my head, (with accompanying yuck shiver) but having had other thoughts on the matter, I pushed it to the side in favour of a cup of tea..

I’m loving all the typo? freudian slip(pers) on the Clark’s shoes thread.

MaisyPops · 21/03/2018 06:57

ShovingLeopard
I stoppes sitting like that by my mother was endlessly going on about it

It's just a photo campaign though.

If we start saying 'but their brand is feet so they should only adverts showing correct sitting and posture' are we then going ti start saying any fitness adverts must demonstrate perfect technique for whatever sport they are doing?
Sort of I'm a physio and a keen runner and do you not think it's a bad that in FitnessBrand's advert they demonstrate the person running with obvious overpronation. Really that's not going to sell their shoe and because thry are all about fitness they should probably have considered making the model run in proper alignment otherwise it's a bit irresponsible. Everyone knows you should wear shoes with support jf you overpronate when running.
Reality - it's a running advert.

There's a kitchen advert out there and the model in the kitchen is using a filleting knife to cut her veg up. Surely that's not good really. They are meant to be a kitchen company selling kitchens. They shoukd reallyhave thought about this
Reality - oh look at that kitchen

I just think people look for reasons to complain about things. It's an advert. It's not offensive. It's not breaking advertising standards.

New posts on this thread. Refresh page
Please create an account

To comment on this thread you need to create a Mumsnet account.

This thread is closed and is no longer accepting replies. Click here to start a new thread.