What were Morrison's thinking?

[TywysogesGymraeg]

Don't know if this is just our Morrison's, or Nationwide, but it's wrong for so many reasons...

http://www.newsshopper.co.uk/news/16073499.MorrisonswilllhavemumssonlycheckoutssforMotherrs_Day/

Ffs. Why are so many posters pretending they think Morrison’s are going to make women prove they are Mother’s to use the MD checkout? We know you’re not that dim, c’mon

Actually I don't see the argumentative comments (mine included) aimed at the OP.

The conversation was started vauguely with no reason as to why they thought specifically and was expanded on by other posters with provocative stances on the whole subject.

I'm not denying it's an argumentative thread but it's untrue to say it's been aimed at the OP or in fact any one poster in particular. Its not a thread I'm reading as bullying tbh.

Dunno, but if the checkout person is going to entertain my kids I might just leave them at the till for a bit while I pick up the 25 items I forgot...

Oh, well - I agree with you, OP. It’s a bullshit cynical marketing strategy that achieves nothing positive and possibly makes childless women feel a bit shit.

I guess you and I can stand alone on this one.

I guess you and I can stand alone on this one.

I'm with you.

Well it does achieve something positive in that it makes the women choosing to use them feel a bit special, if they’re that way inclined

Can you imagine if this was "only people with white skin can use this check out"?

Hahahaha wtf?

It's a bit like the 'Mum's gone to Iceland' campaign. Why does Dad never go to frigging Iceland?

Or the supermarket ads where a woman pats her arse. Why isn't that a man?

Not to mention those men who have main or sole charge of their children.

And those who don't have children, maybe not through choice.

It’s mother’s day, Michealbendfaster

I'm childless (prefer childfree) and not a single fuck can I summon up over this. It's just a bit of fluffy marketing.

The interesting thing about the article was the 37% of mums shopping on Mother's Day. Which says something about our society and the home workload placed on mothers.

No issues with it, which may be a marketing ploy to get women to shop there instead of other supermarkets. Other than large stores being open every Sunday.

As long as they do it for dads on fathers day too

Sprinkles, I don't believe for a second that they'll do it for dads on Father's Day. They won't assume that men are out supermarket shopping the way they do with women.

Well it does achieve something positive in that it makes the women choosing to use them feel a bit special, if they’re that way inclined

Mother’s Day is traditionally about gestures from offspring to their mothers. Everything else is just retailers jumping on the bandwagon, as they do.

Most mothers want a homemade card or flower from the garden from their actual child. Not a fucking special chat at Morrison’s. 🙄

Of course they’re jumping on a marketing band wagon. That doesn’t mean it won’t make some mothers feel good today. Not everyone is like you.

That doesn’t mean it won’t make some mothers feel good today. Not everyone is like you.

I don’t think it’ll make that many mothers ‘feel good’. It’ll make a lot of mothers roll their eyes. And it’ll make some women who are not mothers, and whose money is as good as everyone else’s, feel bad.

Shit trade-off. In my opinion only. Obviously.

Yep. Your opinion only.

I dunno. I don't really 'do' mothers day, but if someone was to give me a flower I'd be delighted - even if it is a cheap marketing stunt!

No, people are not being spiteful they are just addressing the frankly ludicrous comments and utter over reaction by some that this marketing ploy by one supermarket is hideously discriminatory and brutally insensitive to those who aren't mothers or no longer have mothers.

What is a mother? I have 4 cats who identify as human. Can I use it?

Yeah Course you can okadas. Because no one actually gives a shit

If anyone does or says anything publicly which suggests that they may not have every single one of the earth's 7.4 billion individual people and their own specific needs and circumstances on their minds at every single moment - then fuck them right?

Anyway it doesn't matter. Just join the mother's checkout if it bothers you. Even if you're a 6'7" brickie called Steve, just tell them you identify as a mother. For some reason everyone is terrified to upset anyone who "identifies". They might tell their twitter followers

Might just have been a cheap marketing stunt - popped in with my 6 year old boy to pick up a few bits/snacks ready for going into hospital tomorrow, and the checkout lady asked my little boy if he wanted to scan my items - he said yes and rushed round.

He’s told me (and everyone else he’s seen since!) that it’s the best day ever. It made him feel important and he was over the moon to have “earnt” a flower to give me.

The smile on his face - and the memory of how happy he is will stay with me for a long time.

How lovely PinkSnowAndStars