You know this hand wringing about Morrison;s mums check out, or Frankie and Benny's mums eat free deal or O2 sending out banal reminders about the date and people getting their knickers in a knot about a hypothetical person they know, possibly, somewhere being offended is going to have on effect only.
All the companies are going to take the following stance. Fuck this. We try to tie our marketing into a festival/celebration and get some revenue is, and all you get is the professionally offended brigade cluttering up our social media. Fuck them. All bets off. Pay full price and you can fuck right off if you think we're going to allow you to request delivery on a sunday or put on a special menu for next year. And while you're at it, pull the Easter eggs off the shelves or it'll be the vegans moaning next. And ban Halloween promotions as some of the fundamental Christians have a problem with that too. And Valentine's day as it could be "triggering" for someone who's been dumped.
Seriously, lots of grips needed.