Is nothing sacred, now we need lady friendly crisps

[Eliza9917]

Apparently.

www.the-pool.com/news-views/latest-news/2018/6/Doritos-is-launching-a-line-of-lady-friendly-crisps#

But, I must say, their language isn't very inclusive, is it now?

I hate the crunch when I'm in public 😬 I end up sucking them until they go soft enough that they won't make a noise 🙈

And just to reiterate my point about market research - you could quite legitimately ask the women around the office their opinion on the crisps. They could ask leading questions 'do you think that the crisps see too noisy' 'Well I suppose a bit...' etc

There are lots of professionally run market research firms whose reputations are based on things like not asking leading questions and producing actionable insight you know.

of course women can ask for quieter crisps, but those women don't speak for me. Or others. You come out and call them 'women's crisps' means that you are telling me, as a woman, which type of crisp I'm supposed to eat.

Just don't buy them then. You're under no obligation. There may or may not be a market for them. Time will tell.

Laurie I haven't even stated at opinion on whether I would buy them or not - only that this is quite clearly a marketing ploy, not filling a desperately needed gap in the market.

I suspect sales will go up generally with Doritos, and the lady-crisps will disappear off the shelves about half a year later.

I'll stick to the supermarket saver brand then. Cheaper and nicer than shitty, sexist doritos anyway.

I can't think of much NPD that's filling a desperately needed gap in the market. It's usually just an attempt to sell more product, however incremental.

I expect they believe that there are some women put off buying doritos for this reason. Their research will have taken them to that conclusion. Whether they're right or not remains to be seen.

M&S own brand crisps aren’t very nice.

But maybe the question to ask is why do women feel they shouldn't crunch crisps in public?

Why do they feel they should be seen buying smaller bags?

Why do they feel they shouldn't eat them in public or on the move, but take them in their handbags to eat them elsewhere privately?

If the packets are smaller and therefore proportionately cheaper I'd buy them as prefer smaller bags of crisps in general. If they're more expensive then sod off.
Don't care a jot about crunching in public. Mind you don't tend to walk around eating crisps in public anyway.

But maybe the question to ask is why do women feel they shouldn't crunch crisps in public? Why do they feel they should be seen buying smaller bags? Why do they feel they shouldn't eat them in public or on the move, but take them in their handbags to eat them elsewhere privately?

I agree with you that these are more interesting questions to ask. I suspect Doritos have a good idea of some of the answers.

But what they're interested in is making money and preying on consumer insecurity is a time honoured way of doing that.

But what they're interested in is making money and preying on consumer insecurity is a time honoured way of doing that.

Indeed

Wait. Do these ‘lady crisps’ actually exist or is this just a marketing concept? It seems such a ridiculous concept but it has succeeded in getting people talking about the bloody things I suppose. (I’m still putting them on my shitlist though, along with Cadbury’s.)

I;m obviously not a 'lady' then, as I like a good crunch AND to lick my fingers!Who wants non-crunchy crisps?

Why does anyone eat this rubbish?

"They wouldn't have gone to the expense of making a new line if they didn't have reason to believe they were filling a gap in the market and that it'd sell." So naive - it's called creating a need and they do it because their current sales are at saturation point. In other words TO MAKE MORE MONEY

"It is not sexist to respond to market research which suggests a group of people want different things from a product than another group." I think you need to learn more about how 'research' is conducted - selected participants, carefully worded questions, question selection, size of study... NEVER accept 'research' at face value. Simplest example of how research can be a load of bollocks - correlation is not causation

www.tylervigen.com/spurious-correlations

Frankly even DOING a study based on how women v men eat a foodstuff is sexist in itself.

"Or are women not allowed to ask for things they would like to see in a product?" I think you're missing the point, this is a product for all why do they need to ask WOMEN in particular about how a product not specifically used by women can possibly be improved?

"It's going down the same route of pink razors for women at a higher cost." Ugh don't get me started! "Women's" razors are shite and 3x the cost of "mens", I use "mens" razors much better and cheaper.

Spoof or not it's sexist crap!

I hope sales go DOWN as a result

I wouldn't eat crisps in public at all tbh, just the thought of it puts my DMs voice in my head ("COMMON!") and I half expect to get a smack on the back of my legs!

I eat them at home and then they can be as loud as they like. We're making a Dorito's bowl tonight actually

They're not filling a gap in the market - the crisps get a double aisle in most supermarkets. All gaps have been filled.

I really fancy a crisp butty now.

• @fekko * just make sure you use Femiloaf with thinner slices for your dainty mouth, and Lady Marge that has sparkly glitter in it cos you’re a big princess!

I will be eating orf a China side place using a dainty gold knife and fork. Whilst wearing pearls and white gloves (maybe nothing else).

IT dont matter man it's irrelevant it's immaterial
Don't matter how dainty the crisp is man you still hear it in your head, on the inside of your skull, like reverse ears, like your ears are listening but on the inside of your brain innit...
BTW I agree with PP who said Doritos were coated in something addictive, like some sort of psychotropic trip [screws up empty Doritos bag and places carefully into bin ignoring the pink raccoon skulking in there]

I have no problems with businesses seeking to increase profit,but I reserve right to laugh at daft products

Doritos aren't crisps. This many not be the central point, but it needs to be said.

Bet it's just an excuse to start reducing the quantity while keeping the price

graphista
I’ve sat in the village hall with the clip board people when I’ve been bored lots of them ask different things sometimes you don’t even know what product it is your being ‘tested’ on.
We don’t know what they asked.

For all we know shit loads of woman put “I hate that orange crap that ends up all over my fingers” and “eating noisy food in public is antisocial” for all we know there target group could have been people who go to the cinema during the baby showings.

Granted it would be interesting to see how they form the opinion they claim they have but I think until we do we can’t say if it is or isn’t sexist.

And I don’t use any razors I can’t be arsed to shave my legs but last time I did (about 18 months ago) it was a orange thing I liberated from my sons bathroom

Ha! Beat you to it OP, I posted this on the feminist chat board this am...

Hence my marvellous name change.

I shall henceforth eat crisps in a more lady like fashion so as not to overwhelm oneself with the utter terror of the manly crunch.