Is nothing sacred, now we need lady friendly crisps

[Eliza9917]

Apparently.

www.the-pool.com/news-views/latest-news/2018/6/Doritos-is-launching-a-line-of-lady-friendly-crisps#

But, I must say, their language isn't very inclusive, is it now?

The key insight that women are more restrained and socially conscious when eating crisps is probably sound.

wonder do you think it’s just possible the being frightened line was a piss take?

Lady crisps?are they fanny flavoured?

wonder So true! A ridiculous premise that's generated so much publicity - a true marketing success.

LemonShark, licking tigers after eating sounds like a very dangerous activity, never mind the sodding crisps!

Needs - quite likely, but it still makes sexist stereotypes of women in the name of marketing - which is all this is.

They wouldbe better to rebrand them as wimps crisps..... not all ladies of the world agree with them

Quiet crisps - I can think of quite a few in the family that need these!

Actually I need them to have them - and eat with their mouths closed and wait till it’s empty before speaking!

Trinity66

It's okay, I survived. I've just eaten a dainty mini Creme Egg to lady it up a bit.

I've just opened a bag of chilli heatwave Doritos and I'm eating them a bit more aggressively than I normally would

Next time I eat crisps, I'm going to get a family sized bag of mccoys, and tear the bag open when I've finished to lick all the remaining flavour off the bag. As well as lick my fingers.

What utter rubbish! I love my packets big, and I love them crunchy! non crunchy means stale to me. Will we have to show I.D to buy the mens one?

Is it the 1st April?

If large numbers of women answered their market research saying “we want them to be less noisy and less messy” that’s not sexist it’s women asking for something.

Or are women not allowed to ask for things they would like to see in a product?

These fucking lady crisps are bullshit as they imply we should eat like birds and out of sight and make no noise while we do so. I certainly won't be buying Doritos from now on,

It’s a bit like the Diet Coke/Coke Zero being more or less the same thing.

Apparently Coke Zero is aimed at men as research showed they were less likely to drink something with the word “diet” in the title.

They've still missed a trick. They should be PINK - it's compulsory for ladeez don'tcha know?

It literally reads like satire! How bizarre.

The regular crisps have been known to frighten women with their loud crunching

At last! A crisp company who understands me! The crunch of fresh crisps is terrifying!

Needs We don't have a clue who the target audience was other than some women, somewhere. Quite clearly many women do not identify with that just be looking at the post.

And I think you are quite missing the point - the product is divisive. It is divisive because it is sexist - I.e. Telling a woman how she should eat her crisps because other women (somewhere) have said that's how they want to eat their crisps. The product is supposed to be a divisive - it is a deliberate marketing ploy to increase product engagement. Therefore Dorito's have used a form of sexism (however mild you may consider it) for marketing purposes.

If it wasn't sexist, they would just realise 'the QUIET crisp', but it's being marketed as a 'lady's crisp'.

And just to be clear, I haven't actually said that I have a problem with 'women crisps' and I think the marketing is rather clever because it will work - but it doesn't detract from it being sexist.

Are they saying women who don’t have issues with crunchy noises are no longer allowed to eat normal crisps?

Shit I didn’t realise that, then I take it all back they have obviously launched a new product with the associated costs and risk for shits and giggles because they want to control women.

Fuck the patriarchy it strikes again

And just to reiterate my point about market research - you could quite legitimately ask the women around the office their opinion on the crisps. They could ask leading questions 'do you think that the crisps see too noisy' 'Well I suppose a bit...' etc.

Using the term 'market research' doesn't then automatically imply a need for generalisation, which is what this is.

I literally don't understand your issue - of course women can ask for quieter crisps, but those women don't speak for me. Or others.

You come out and call them 'women's crisps' means that you are telling me, as a woman, which type of crisp I'm supposed to eat.

It's going down the same route of pink razors for women at a higher cost.

Marketing? It's not so much doing market research and changing the design, but their being cannily aware that gender politics are very on topic right now, are capitalising on generating news. It's working!

(As in the smaller bags will be marketed at being more expensive (per gram) than the standard product).

TooExtraImmatureCheddar 😂 Good catch! I'd rather lick a tiger than fingers.