Is nothing sacred, now we need lady friendly crisps

[Eliza9917]

Apparently.

www.the-pool.com/news-views/latest-news/2018/6/Doritos-is-launching-a-line-of-lady-friendly-crisps#

But, I must say, their language isn't very inclusive, is it now?

Dorito’s will increase revenue and brand imagine by being openly sexist. Best thing is to not buy into anything around it at all and treat it as a non-product

It is not sexist to respond to market research which suggests a group of people want different things from a product than another group.

No the Pool isn't satire. And the original podcast is the latest one by freakonomics. Definitely not a spoof.

But crunchiness is the whole point of eating crisps!

Right. So apparently all my life I have been eating the wrong crisps the wrong way, at the wrong volume, and how come it never occurred to me to put a packet in my ladybag? and to think that I have lived for nearly 40 ears without giving a shit about this...

I am going to have to start taking notes about this How To Be A Woman malarkey, or rather How To Be A Laydee. Thank God there are men out there to tell us what to do

Nobody should eat crisps.

I ve always thought that part of the enjoyment of eating crisps is a nice,loud satisfying crunch when you bite into it.

Indra Nooyi is a woman!

they discovered that men and women eat crisps very differently. She said that they found men don't mind the crunch being loud, they are happy to eat on the move walking along the street, and they usually tip the packet into their mouth when it's almost empty for the last few bits. Apparently women prefer a more quiet sounding crisp, and like smaller packets to fit in their bags to take somewhere instead of grabbing from a shop and eating instantly. So they were researching into a new line that was more in line with the characteristics women preferred seeing as the majority of their customer base for their regular crisps seemed to be men.

I must be a man then.

It is not sexist to respond to market research which suggests a group of people want different things from a product than another group.

Women are easily ‘frightened’ by the sound of crisp crunching - nope, not a sexist generalisation AT ALL

Aren’t they in smaller bags too?

Now if they were making crisps for me, the bags would be larger than normal, very crispy and so vinegary I’d cry out in pain/delight at every salty mouthful. I’d chuck back the dregs and pop the bag too.

I don't like to eat loud crisps cause I can't hear the TV.

smaller bags and no doubt they cost the same :/

I guess you can eat them by the 2.

So, that’s Doritos added to the shitlist then. It makes women sound utterly pathetic - I don’t care if it’s based on market research, the way they’re presenting these stupid ‘lady crisps’ has irritated me. How can crisps even be ‘too crunchy’? Theyre called ‘crisps’ - the clue’s in the name for fuck’s sake! And ‘handbag sized’ packet is clearly just code for fewer crisps for your money - so they obviously think we’re all stupid too

WonderLime: the CEO (a woman) never once said anything about women being frightened by the crunch (FGS ) it's the pool article hamming it up because outrage equals comments equals views equals ad revenue.

Don't worry OP, she never claimed that your gender is defined by how you consume crisps. Just that broadly speaking there are some proven differences between the way most individuals of each gender eat crisps.

thank goodness - I can't wait for a smaller bag of crisps that are less crunchy and will not give me nightmares with the sheer terror...

Smaller bags to -hide- "put in their bags" - clutch-sized crisp bag anyone?! (would leave a toddler gutted)

I thought at first it was a parody website but they claim it's real? Surely it's a publicity stunt? I won't be buying doritos again, fools.

I've just opened a bag of chilli heatwave Doritos and I'm eating them a bit more aggressively than I normally would

I've just opened a bag of chilli heatwave Doritos and I'm eating them a bit more aggressively than I normally would

Be careful FOR GODS SAKE

It's real brizzle! It all seems to have been written around some comments made on a podcast by the CEO of Pepsi.

Oh yeah that was another thing: most men lick the residue from their fingers and most women don't. So the new crisps will have less residue. Suits me as people licking their fingers while eating makes me gag.

The whole point of Doritos is to lick your fingers afterwards! Bloody hell, can see these new packets selling about 5 packets and then bombing!

there are some proven differences between the waymostindividuals of each gender eat crisps.

We need a peer-reviewed MN survey

Argh I just feel sick seeing anyone lick their tigers while eating! Perhaps cos I have a friend who does it like a full finger suck every time she eats anything with her hands. It honestly makes me feel queasy at anyone licking their hands!

I'm pretty sure that article was being sarcastic! But yes it's a stupid idea.

LemonShark My point remains the same - it’s sexist drivel used to sell their product. Their market research could have been the women of the Royal Family - it doesn’t amount to making a generalisation that women will want this type of product. I honestly can’t think of a single person who cares about the sound of the crutch (ignoring the poor journalism sensationalising the research).

It’s perpetualting the imagine that women are dainty little things that can’t bear to hear crisps crunch, don’t like getting sticky fingers and want to eat less than their male-counterparts. It is sexist and it is being used to sell a product.

I suspect you’ll get a very, very small camp of people who actually agree with the proposal and a much, much larger group of women disagreeing - all the while both groups are promoting Dorito’s and making their name current. It will be like the ‘Love It, Hate It’ campaign with Marmite.