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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think this vlogger is a CF?

361 replies

SteamyBeignets · 18/01/2018 21:48

AIBU to think this chancer (with a horrible makeup) is just an entitled, freeloading brat?

VLogger asking for a free hotel room and gets a beautiful reply from hotel owner.

OP posts:
Thread gallery
9
TheEagle · 19/01/2018 11:55

Hotelier here is an absolute asshole and a publicity-seeking idiot.

His White Moose Facebook page is full of his repulsive, attention-seeking nonsense.

Vlogger in this instance is cheeky and deluded but I hate that it’s given him more fans and more airtime.

DreamyMcDreamy · 19/01/2018 11:56

What is wrong with her eye though?!

If you read the thread, it says she's had surgery on her eye.

What's that got anything to do with it all though I don't know.

hollowtree · 19/01/2018 12:03

I don't understand social media. I'm mid 20s. If I go and ridicule her is it ok? Because I'm under 30?

CauliflowerBalti · 19/01/2018 12:04

She’s not a CF. That’s her job. Most brands engage in blogger/vlogger outreach and it’s an incredibly effective way to reach younger audiences. She was well within her right as a businesswoman to approach him with the proposal.

He had NO RIGHT to publish the email and humiliate her. If he wasn’t interested, if he had no need/desire to reach her audience - fine. Not every brand is interested. But he just needed to either ignore her email or politely say he didn’t think there was an audience fit. No need to do what he did. Says much more about him than it does her.

I’ve no time for people insulting the way she looks or presents either. This isn’t Mean Girls. We can do better.

TheEagle · 19/01/2018 12:09

Great post cauliflower

If you Google him you’ll get a sense of his history and just how awful a person he is.

CauliflowerBalti · 19/01/2018 12:09

He also needs to wise up. He might have a bigger audience on Facebook and Twitter, but they won’t be under 25. He’s missing out on reaching an audience that often has disposable income by not considering collaborating with vloggers. Under 25s are SO HARD to market to. Arrogant wanker.

StripySocksAndDocs · 19/01/2018 12:18

This article
www.irishtimes.com/life-and-style/travel/is-the-white-moose-café-s-blogger-ban-a-storm-in-a-teacup-1.3360119?mode=amp
lists things he's done

banned vegans,
suggested that breastfeeding mothers would be charged corkage,
warned guests about exploding hairdryers, demanded that coeliacs show a doctor’s cert
now issued a ban on bloggers

MidniteScribbler · 19/01/2018 12:45

Don't think I've come across a vlogger I haven't found mindnumbingly boring. Tempted to capitalise and underline that word too just to emphasis just how boring I find them.

I hate the term 'influencer' and I don't even like 'vlogger' But there are a few out there that are ok. I follow a couple of makeup ones, and even today received a parcel which contained a few items which were reviewed online by a youtuber and then had a long string of supporters saying how good the item was, showing how they used it, and why they liked it. I decided to give it a try and ordered the items, and I'm actually really pleased with them and the quality they are. I think there is a place for various youtubers, but I don't think there is a place for 22 year olds who think that talking shit on a video camera is the same as actually working for a living and that she should be given free stuff just because she has a light ring and a phone.

Katedotness1963 · 19/01/2018 13:08

Well, and I say this as someone so old they're completely insignificant, isn't exposure the point? I couldn't watch more than five minutes of the woe is me video, but is this what's considered a job these days?

ThePointlessWhiteCrayon · 19/01/2018 13:18

CauliflowerBalti surely a professional businesswoman should have done at least a modicum of research and written a proper proposal? As for the ageist, patronising drivel she came out with in the video, it has done her no favours at all.

caperberries · 19/01/2018 13:29

She is dull, inarticulate and entitled. I'm frankly astonished she has as many followers as she does.

DreamyMcDreamy · 19/01/2018 13:32

Well said, cauliflower.

DreamyMcDreamy · 19/01/2018 13:41

I hate the term 'influencer' and I don't even like 'vlogger' But there are a few out there that are ok. I follow a couple of makeup ones, and even today received a parcel which contained a few items which were reviewed online by a youtuber and then had a long string of supporters saying how good the item was, showing how they used it, and why they liked it. I decided to give it a try and ordered the items, and I'm actually really pleased with them and the quality they are. I think there is a place for various youtubers, but I don't think there is a place for 22 year olds who think that talking shit on a video camera is the same as actually working for a living

So in one breath, you say you hate the term influencers, that there's no place for 22 year olds "talking shit on a video camera".
Then in the next breath say you felt moved enough to buy some make up because a vlogger reviewed them and presumably said they were good.
So doesn't that kind of show that it DOES work as a marketing tool,a job, and is something that brands are going to be interested in paying for to get in front of her audience?
What constitutes a "job" anyway? This is one. Or are you only including jobs as the old traditional ones like nurses, doctors, accountants etc and everything else is just "jobs"?

catlover1987 · 19/01/2018 13:42

What an absolute brat.

DreamyMcDreamy · 19/01/2018 13:44

surely a professional businesswoman should have done at least a modicum of research and written a proper proposal?

Yes, that was her one mistake, her research was crap and the pitch could have been better, but he didn't have to be such a twat (who was only out to self publicise himself so has no room to talk!)

Aeroflotgirl · 19/01/2018 13:56

I just watched this now for a miniute, after resisting, and thought oh dear, she is very young immature and has a lot to learn about life. It is very easy for us 'older' adults to criticise her as we have had more life experience.

Social influencer, wtaf!!! From what I understand, companies come to certain well known vloggers with their things, not vice versa, its like begging. The hotelier should have just said no, or deleted her e mail, but then again he might have had a bunch of these 'social influencers' or vloggers bombarding him, and hers was the icing on the cake.

k2p2k2tog · 19/01/2018 13:59

her research was crap and the pitch could have been better

To be fair her pitch couldn't have been a lot worse. It was clearly the same email she'd sent to dozens of hotels. A professional pitch would have told the hotel about how many page impressions she gets, broken down by demographics. She would have been able to say things like "last year I worked with X Hotel who saw bookings rise 5% after my vlog about them" rather than just "it was amazing for Universal". The whole thing is exceptionally unprofessional and she is not a "businesswoman".

Also if she'd done her research she'd have seen that this hotelier has a reputation for taking people on over social media.

I don't think anyone would disagree that brands working with bloggers or celebs or other high profile people can be valuable for both sides. It's a cheap way of getting your message over to potentially thousands if all you have to do is give away £100 of product. But brands are canny about these things too and can pick and choose which of the many thousands of women just like this one they feel is the best fit for their brand.

The whole "bullying" and "woe is me" act is quite frankly pathetic. She's not a girl, she's a grown woman of 22.

ThePointlessWhiteCrayon · 19/01/2018 14:02

DreamyMcDreamy no her research was non existent and her proposal was crap. It was lazy, rude unprofessional and frankly insulting.

Her next big mistake was that awful video.

CauliflowerBalti · 19/01/2018 14:03

I'm not saying she's good at her job. Merely that it's her job, she has an audience, brands choosing to engage with it via her is a tried and tested, effective way of reaching said hard to reach audience.

Do or don't, it's up to the brand - but holding her request up and laughing at it only demonstrates HIS ignorance of social media marketing techniques in 2018, not hers. She did absolutely nothing wrong or outside of the norm for her job. He did. It's as simple as that.

I don't personally follow/engage with vloggers. I find it bewildering. But then I'm 39. Young people today grow up on YouTube. It is what it is. People sniffing and saying, is that what passes for a job these days... Yes. It does. That is the world we live in. Who are we to judge? It plays into her 'older people are out of touch' narrative. It's a job. It is. You might not want it yourself, like the idea of it, understand it or approve of it, but that's your problem, not hers.

Her response was over the top and dramatic. But she's young, and I get it. She in no way asked for what that vile man did - I'd be upset, too.

CauliflowerBalti · 19/01/2018 14:05

@k2p2k2tog - yes yes to your post. Her pitch was lazy and uncompelling. Doesn't make her cheeky. Just not good at pitching.

Fruitboxjury · 19/01/2018 14:11

Aeroflotgirl, the b/vloggers I know do go begging. They go begging for stuff they want and the by product of that is that they then get sent stuff they don’t.

Don't think I've come across a vlogger I haven't found mindnumbingly boring.

I couldnt agree more with this. I know a couple of bloggers and they conduct their social lives and conversations in exactly the same way as they write their blogs. Everything is totally one-sided, they believe their audience is completely captivated by everything they’re saying (because no one can answer back when you’re making a video), no one is allowed to get a word in edgeways NOT ONE, and you absolutely CANNOT CRITICISE anything because you just don’t know what you’re talking about because you’re not a blogger and you don’t have followers.

Life is one great long monologue.

Come to think of it the term “followers” is actually a bit creepy. It is almost as though the b/vlogger does indeed see themselves as some kind of cult leader who must be obeyed??

DreamyMcDreamy · 19/01/2018 14:13

Young people today grow up on YouTube. It is what it is. People sniffing and saying, is that what passes for a job these days... Yes. It does. That is the world we live in. Who are we to judge? It plays into her 'older people are out of touch' narrative. It's a job. It is. You might not want it yourself, like the idea of it, understand it or approve of it, but that's your problem, not hers.

Exactly.

jaimelannistersgoldenhand · 19/01/2018 14:26

Both people got lots of free advertising here. I bet that the hotel will see an increase in bookings thanks to the owners actions. Thr vlogger has also managed to get people talking about her even though she's not in the big leagues yet. I bet she sees ab increase in subscribers , interview requests and I wouldn't be surprised if another hotel hasn't offered her a stay yet.

5 days is an absolute pisstake. Surely the review can be made after 1 night?

keepsakebox · 19/01/2018 14:27

Oh my god please shut up! 😖 my ears hurt. And sort out your fake eye colour contact lens, your eyes are bleeding!

Hippydippydoo · 19/01/2018 14:30

Having worked with vloggers and so called influencers, I commend the hotels response.

These vloggers put out the impression that their x amount of followers/subscribers etc will bring revenue from their "exposure"...it is utter crap.

Yes, some very big, professional bloggers do achieve this, however the likes of Elle Darby and the bazillion other vloggers are a false economy and are the only ones that benefit from these "collaborations".

The market is saturated, and shoppers are all to aware that these collaborations are far from genuine.

It's about time the bubble burst on their industry that sucks small businesses into a hole in the believe they are going to gain from these arrangements.