Would you (and others) be happy to pay £30 for that same bra in order to have fitting rooms (which are only kept locked due to shoplifting) permanently manned?
I don't know. Debenhams is already more expensive than anywhere else, but I'm sort-of a captive customer. But only sort-of, which should be a worry for them. The most I've paid in Debenhams is £35/£38, I think. I like the convenience of trying stuff on and only buying what fits, but last time, as I said, I just walked out. I went to M&S which is cheaper and always has a staffed fitting room.
Fact is, I am quite aware that I could just order about ten of the bras I like for £20 each on the credit card from a online store and return the nine that don't fit. Part of the reason I'm not is the convenience of just going into a shop for what I want, and walking out with it. But my local store is... not providing that. The other reason I'm not doing online shopping for my expensive bras is my desire to invest in maintainingg high street department stores, instead of bloody Amazon! I would miss Debenhams very much if it went, so I feel obliged to buy there.
But making it difficult for me to be a loyal high street shopper is not helping them. How many other women are going in, seeing what they want, deciding to forgive the price and just buy it, and then being dissuaded when they can't find an assistant to unlock the fitting room?