Some stores could be working harder on it all. HoF feels like a scruffy unloved warehouse full of cast-offs that didn't sell somewhere else.
I hate buying clothes online, so I go in store. I buy most of my bras from Debenhams, and one of the most irritating things about my local store is that I almost always have to hunt an assistant down to unlock the bra-fitting room.
It's a small thing, but the extra stage makes the rigmarole of finding a well-fitting bra take a bit longer, and makes me feel like I'm asking them to do me a favour, when I am spending £25+ per bra.
I had to buy yet another bra just recently, strapless this time, to go with a particular dress for an event. Went in Debenhams as usual and their limited range did not look promising at all, but I was going to try them anyway. But the changing room was locked. Again.
I put the bras back and just walked out and went to M&S, where the range of strapless bras turned out to be much broader and I didn't have to ask for the bra section's changing room to be unlocked for me.
Oh, and I also found the perfect strapless bra for £22.50.
The only reason Debenhams is keeping me as a customer is their local monopoly on Shock Absorber bras. If M&S sold them, I'd always go there first.