Flake
Milk, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Fats (Palm, Shea), Emulsifier (E442), Flavourings, Milk Solids 14% minimum, Cocoa Solids 25% minimum, Contains Vegetable Fats in addition to Cocoa Butter
Dairy Milk
MILK**, sugar, cocoa butter, cocoa mass, vegetable fats (palm, shea), emulsifiers (E442, E476), flavourings.
**The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate MILK SOLIDS 20% MINIMUM, ACTUAL 23%. COCOA SOLIDS 20% MINIMUM. CONTAINS VEGETABLE FATS IN ADDITION TO COCOA BUTTER.
Sadly, you're right about the palm oil in Flakes, but there are differences in the recips, especially in the milk solids and the cocoa solids. Flake chocolate is different in consistency though, and definitely less greasy - I suppose it's difficult to be crumbly and greasy at the same time.