To think this is an awful present *Apprentice spoiler* [edited by MNHQ]

[Idreamofalandrover]

The apprentice winner is selling 825g of basic sweets for £18 +£5 standard delivery

www.sweetsinthecity.co.uk/collection/giant-jars-of-joy/gjoj-retro-classic/

Morrison's are selling almost double the amount of mostly the same sweets for £5 and you can get free delivery

groceries.morrisons.com/webshop/product/Swizzels-Super-Stars-Variety-Mix/351652011?from=search&tags=%7C105651&param=swizzels&parentContainer=SEARCHswizzels

And a multimillionaire invests 250k in this while people up and down the country are having public services cut to the bone. If you made your fortune wouldnt you want to invest in businesses that help the community

When Claude showed all the other hard jars and shebibsisted hers had a usp because it had a now on it! Like Alana s cake all fur coat and no knickers!

I didn't watch it but what a pile of shit! You can buy these loads of places already especially in corporate and wedding gifts, how is this different?

If I had 100 quid for everytime I've done the mail's research for them I'd have my land rover

It looks crap- even the labels are basic.

Would never buy this for anyone as a gift. Do people even still eat retro sweets?

The graze box style sweets thing is cute, I can see peple would send that as a gift especially with a photo or something on the box

Ugh... Find me in Harrods/Selfriiges.
Well that wouldn't have happened without the apprentice would it?
I agree with others... A fool & his money.

Harrods and Selfridges are relatively easy for artisan producers to be listed. Several of our customers are listed in these stores. Unfortunately, they don't sell many!

My local Facebook is full of people selling stuff like this.
Next Lord Sugar will encourage her to break out into 'cutting edge' sweet cones and reindeer food...

She is one lucky girl. She's basically been handed a retail golden ticket by Lord Sugar himself!

He has used his contacts to get her stuff sold by high end retailers:
Harrods
PWR events
Selfridges
The Lanesborough
The Dorchester
ATG tickets
Benugo
BVAGLRI
moonpig
Primrose bakery
Picture house

Money (his) talks.
There was no gap in this particular market - online shopping has been awash with retro sweet tubs for years. Her product is neither innovative or unique.
But, with AS's money and influence, her 'company' is no longer one of hundreds of cottage industries doing exactly the same thing.

It's nothing that you can't buy elsewhere. None of the sweets are hard to come by and that glass jar is tacky. You can buy nicer ones in b&m for 1.99

Well my comment made it in to the daily mail, I have a legitimate claim to fame

Goldenhandshake well done! I am well jell!
Shall we all club together for a jar of (Morrison's) sweets?!

I feel robbed.

I've been putting sweets in jars since I was 16...for my friends "sweet 16th" birthday gifts! And every family members since on their 16th & all my daughters friends...

It doesn't cost me anything like £18 even after buying the glass jars! (Often the screw top kilner jars from Poundland) stuffeeld full of Poundland sweets and more recently a set of Poundland fairy lights included inside one too.

Well Chapter, to be fair, you can always make things cheaper yourself because you don't pay yourself or anyone else to make them, you don't pay rent and rates and you don't have any of the overheads a business had.
Do it's a bit of a daft argument to say you could do it cheaper yourself.
But I agree, it is not a unique idea by any stretch and is something anyone could do.
I think scaling it up will be interesting - if Sarah wants to use machinery to pack/personalise the gifts, that £250k won't go very far at all.

I'm starting to think that AS must be doting; Alana's cupcakes were so 2014 and now overpriced sweets with a bow in a jar. Alana said at the beginning of the series that her and AS are still working on her business plan, ie she hasn't received any money yet. I think The Apprentice is more entertainment than entrepreneur now.

It's a shame he didn't go for one of the women with a less cutesy business. I am always staggered by these silly little businesses that attract AS's money. Can you imagine Sarah or Alana on Dragons Den? Honestly, businesses like theirs are all over festive food markets now.

InspMorse Actually she was already in partnership with those retailers before she won - I checked her website months ago and Selfridges and Harrods were already mentioned.

OP, I think the box that she presented in her pitch was interesting. I assume that she has loads of similar ideas in the pipeline that were detailed in her business plan, which might give her more substance. So LS would have seen a better gifting portfolio then what is currently on her awful website. I agree that the current products aren’t great, but there is a place for them in luxury food halls. I can imagine them being quite themed and supplied at corporate events, weddings, baby showers etc.

wanderlust Alana is making stuff, certainly online as she had to recall loads of them due to mislabelling of allergens!!
Fucking idiots.

Think I read that only last week.

I think you are giving her too much credit, I doubt she had much else in her business plan other than the lettersize boxes that have been around for over a decade.

From her website it looks like she's given up on the customisation of these and is just going to put the several types of sweets in the box.

I thought Alana's last year was shit, unoriginal and done to death. But this year's is all of those and more.

Proper unique and creative buisnesses struggle for funding but this shite gets funded.

ummm...the "super shake" they sell for £9.50....well I bought those from the co-op for party guests for £1 each.... well overpriced if you ask me...

sorry...the personalised one is £9.50....the normal shake ones are £4.95....still a lot more than the co-op version x

How has she got away with copying the sex and the city logo?

Following the theme next year he will invest in glitter glasses and reindeer hot chocolate cones. Today Facebook tomorrow Apprentice winner!

Hbo should send her a C&D she has copied more than just the logo. Can't even come up with a creative name, logo or branding.

I still think the complainers have no basis for outrage.

Seriously? You know not everyone is so readily available to be able to watch a show when it airs.

I very nearly clicked on this thread when I first saw it and I'm really glad I didn't now.

Just don't be a dick, OP. Take some responsibility for the fact that you ruined the ending for quite a few people, don't be defensive about it and learn from this experience.