The colours used on the website (pink and black) and the name of the business looks a bit Sex and the City.
There's money to be made in sweets. There's a parent at DS school who always has a table at the Christmas fair and Summer fair and she makes sweetie cones, sweetie cups, individual jelly character lollypops and pre packed mix ups.
I know her fairly well and asked if she made much money and she sells the sweetie cups for £3.50 each and makes a £1 off each one, the sweetie cones for £2 and makes a £1 off those, 30p off each mix up bag and 45p off each lolly. She always sells out and pays a tenner to the school for the table.
I don't think Alan Sugar is daft at all. He makes plenty of money and can obviously see the potential in this.