Just that really!
A neighbour of ours is obsessed with it, every Christmas/birthday/mother's day she is constantly tagging her husband on fb with endless Pandora ads saying 'hint hint hubby!'. She has loads of it. And so does one of my DSD's.
Why spend so much money on stuff that so many other people are also wearing?
Each to their own but I don't get it. And surely it will be worth nothing in a few years time?
I'm not overly bothered about jewellery, I wear my engagement ring (which was made specifically for me) and a pair of pretty plain white gold earrings every day .
Would just love to know why Pandora is so popular? And why some people want the entire collection?