Insta mums

[Harrielady]

What the actual fuck?! I have just joined mumsnet and can say I will be leaving it after the negativity I've experienced. I joined expecting women helping women.
Women encouraging other women. Whether that's with their children, their marriage or their careers?! 'Insta mums' are mums who have decided a career in instagramming! And why the fuck not?! Before you ask no I am not an insta mum. Not that I wouldn't want to be - I just can't be bothered to tidy. But they do! They make their homes beautiful and enjoy decorating and showing their efforts off. Other women are inspired and they can bring many other women joy and happiness. Who are you bringing joy and happiness too? Going into the internet and plastering negative energy and bitter comments is not helpful, not nice and not at all fucking productive! You bitch about these women spending their days cleaning and shopping and not 'caring for thier kids' but how are you fucking idiots any better?!? Your too busy slagging off other hard working women to get your kicks. It's sad. Pathetic and downright bullying.
Something's that have been posted have hurt 'insta mums' and have caused upset - what have they actually done to you?? You are no better than the disgusting internet trolls who target celebrities or others who are slightly better looking or better off than yourselves. Get a grip.

@crazybabyladymaybe I’m trained as a journalist. I never had to deflect criticism other than when a book club tried to take me down for insinuating they were drinking Bourbon instead of eating Bourbons. Not an attempt to bury this in faux/cringe/failed wit and sorry you think that.

I find this thread weird.

If people didn't buy the shit the instas were advertising then brands wouldn't advertise via them.

It obviously works.

I'd rather watch an entertaining video from them than a shit telly ad, most of the time.

And I don't think it looks particularly easy doing what they do, I'd probably be cringeing like fuck having to advertise a washing machine or whatever but they have the willingness to do it and someone's willing to pay so why not? They've worked to build up an audience from scratch and presumably invested a lot of time in it.

Instagram has always been aspirational and fairly shallow, complaints that it makes people feel inadequate is a problem with the platform not individuals on it.

Marketing to women is almost exclusively based on inadequacy, as it happens... Do aspirational magazines and TV programmes also attract the same ire?

Having said that I think the days of the Uber insta mums are numbered and we'll start seeing those with much smaller follower numbers possibly with their own niche advertising on a much less frequent scale, maybe hand picked because they already bloody love the brand or product... You won't get pro influencers raking it in advertising everything going.

@faceandpalm You are so right. His and MODs PR / social person is not helping them out at all. Doing a bad job in fact. Far too many #ads and paid for holidays that just look terrible for an already privileged family to be accepting. He could be campaigning for, I don't know, better paternity leave or a load of positive things given his position. Instead he flogs expensive sugary cereal and Disney holidays. And has a flip out when one person criticises him.

@puglife15 it’s true, it definitely won’t last and you won’t have to see us for much longer. “This too shall pass”

It's a weird thing, all these people who come on and say if you don't like it unfollow, you must be jealous etc etc. The followers gave them the platform to become the 'influencers' so why is it out of order or jealousy to discuss how accounts and the way people project themselves have changed. People may not want to completely unfollow, they are observing. If you've followed from the early days you maybe interested in how it's going. MOD and FOD with the last instamums post, initially maintained they weren't interested in the thread. But mod has commented how deeply it affected her and her posts have been much more careful. The ads are more transparent but they don't seem brilliant choices for the accounts. Fod's stories tonight were just awful, can't help but think the older girl will be mortified by daddy's wanking stories. Can't help but feel that behind closed doors he is very annoying to live with.
It has become a little grating that every account that becomes popular suddenly also means that you are also an author. What's with all the bloody books everywhere? Not to takeaway from genuine authors but it's getting a little saturated.
Hotpatooties (Dawn o porter) is great and mutha.hood I like.
The Meldrums? I just can't decide what I feel about them 🤣

@jipeston oooh yes that’s a good idea but didn’t he vote Tory? If he did then it just goes to show what type of person he is. By the way, I am not making this post political!

@Badmotherpukka Even if you go back into journalism I am pretty sure your social media legacy will not be 'she flogged stuff on t'internet' but 'she campaigned for something important'. Good luck with the interviews.

I agree - it clearly does work for advertisers. I do think that influencers need to treat their followers / readers / customers with a bit more courtesy though.

Previous post was in response to @puglife15

I’m new to this 😬

@Babaloo88 no idea of his politics. But I know he started his Instagram as he wanted to 'beat' his wife's number of followers. One does sense this internet thing is a game to him that he believes he can 'win'. He needs a new agent that's for sure.

What the hell is an Insta mum?!

I don't have an Instagram account, despite some pressures for my fellow 38/39 year old peers

You couldn't pay me all the money in the world to have my children's lives, names, ages, personal info, images freely available to the world online.

I have a private account with friends only and I let my kids check before I post anything.

Fuck a free holiday to Disney if it meant plastering my kids private lives for all to see. Fuck. That.

Fair play to them though ( mod & FOD) , lovely new big house and kids now go to a very expensive junior school and twins in nursery 4 days a week (which they said they could not afford before) so you have to hand it to them, they have it all and are living the dream. He probably shouldn't get so upset at being called a wanker, they are living the dream it would seem, and that comes from the followers.

I know they might piss some people off with over-advertising but as MP acknowledges above they won't be doing this long-term so it's a fine balancing act between making hay while the sun shines and losing all their followers / kudos / value etc before the game is over.

I can't be annoyed by them pimping stuff/themselves out to make a buck while they can, it just seems really naive to me to be outraged at them "selling out".

You couldn't pay me all the money in the world to have my children's lives, names, ages, personal info, images freely available to the world online.

Fair enough, but you don't have to be an instamum or even on social media to do this. Lots of people do it inadvertently thanks to crap knowledge of privacy settings. May as well get paid...

Fair enough, but you don't have to be an instamum or even on social media to do this. Lots of people do it inadvertently thanks to crap knowledge of privacy settings. May as well get paid..

That's slightly disingenuous, those kids aren't being purposely put on show to thousands of followers or used in adverts.

Lol at FOD's stories re the wanker comment. "I never really get involved in those comments"...hmmmmmm you've just wasted quite a lot of time making videos about them.

Also wanker isn't the worst insult in the world is it? I bet someone's called me a wanker behind my back before .

Thought I’d just let you know that the wanker caller sent me a DM on instagram, apologising and was very embarrassed and had a few things going on personally I was really touched she reached out and responded. I think we can all say things out of jest especially online where sometimes things are taken out of context. Anyway no hard feelings, as you were

Yes, they seem disproportionally upset at him being called a wanker? Surely they have come across it before?! They way he said 'oh well, I don't care......' seemed a leeeeeetle disingenuous!

I didn’t get into Instagram til the birth of my daughter, looking back I can see that at that time I was vulnerable, probably a bit lonely and on my phone a lot more than usual (middle of the night trying to stay awake during night feeds). In my normal ‘non post partum’ state I’d like to think I’m fairly savvy and on the ball but I wasn’t then. I’m a little ashamed to say that these instamums definitely ‘sold’ me things I didn’t particularly need or necessarily want during those early days and I think that’s quite sad when they ‘appear’ to be #womensupportingwomen.
Especially those ‘space masks’ promising you’d feel like you’d slept a week, they were about £5 each and a chocolate teapot. But when someone hasn’t slept in a few months they seemed like they’d be the holy grail... no.
I really like MP however, I feel like she gets a lot of flack for putting her head above the parapet when she’s actually promoting a really important message.

ANYALOVEAROSIE do you perhaps concede that your partner also acted out and inappropriately and should have kept schtum?

All seems very very amateur. Get a new agent. You both look like fools now.

Blimey if that's his reaction to being called a wanker...

Yes, of all the things that have been said about both Mod and FOD on these threads, I find it a bit bizarre that this is the one that FOD has taken umbrage with.

muthapuckka has something so say and it’s authentic. The ads, the ads have been a little too often and a little too wooden. So sadly I have unfollowed.

MOD and FOD appear to be cashing in on their beauty, position and pretty children. Nothing to say and sadly grabby grabby grabby. Anyone can arrange some candles on a tray or paint a wall grey. Nothing to say. Vapid.

@anyalovesroses I really do hope there will be no repercussions from Fod’s videos last night for the older two!