Bake off only for age 16+?!!

[grassseedy]

Watching the bake off last night with my kids, 8 and 6 on catch up. The annoying thing about it all now it's on c4 is that you obviously have to watch the adverts. No worries, we're all sitting there in our PJs with our Jamie dodgers.

Second advert break in comes an advert for 'snowman' film. Now, let me update you if you don't know what I mean, it's not the one we are all familiar with in this house (walking in the air!), oh no, it's a new film, focussing apparently on the story of bodies being found in the snow, headless. The advert is not subtle, and is not short. My kids eyes were out on stalks.

So I emailed c4 to let them know this wasn't the best. They just got back to me - apparently watching anything on demand is only for 16 year olds or older, so they reserve the right to show anything they like.

What do people think? I thought bake off was a 'family show'? Won't be watching it again with my kids, well done c4...

It's ridiculous. They're saying that children should never watch any channel 4 programme on catch-up. They need to go away and have a think about their strategy because that's absolutely ridiculous when they've just shelled out a huge wedge for one of the UK's best loved family programmes. I'm pretty sure Dr Oetker won't be pleased that all the baking-mad parents who would normally watch with their kids on All4 and be forced to look at the ads are now being instructed to record it and hence be able to fast forward through the commercial breaks. Pretty sure that the producers of Britain's Best Lego Builders won't be keen on forbidding children to watch it on catch up either.

I wish we had a recording box but we have gone all new age and using sticks that we stick in the tele and such. It's all my dh's doing, I wish we were doing a bit more watching tv as it goes out in the old fashioned way but apparently only box sets with v good critics ratings cut it in his eyes. Hence bake off with the kids.

The adverts you get on catch up are not the ones that would have shown when the programme was broadcast, and they don't know what time you are watching it hence they ask you to confirm you are over 16.

Yes - I forgot we have also been watching the Lego thing on catch up too!! Now if that's not for 8 year olds (and their parents who reserve the right to do a bit of legoing 'for the children' ) then I don't know what is!! Lego is not 16+ only!!

Presumably all TV adverts are classified into pre/post watershed suitability. All you have to do is code the programme that's being streamed as pre/post watershed category. It's not a proposition from Euclid.

They might not know what time you watch, but they do know what show you're watching? Plus that advert was wasted on me, I can't believe I'm the target market for that film either?!

On catch up you're asked to confirm you are 16+ so that's probably why they can show adverts 16+.

Also, 16+ means you can watch any movie (including those for children), not just films that are 16+

I am over 16, my kids are not. I don't remember being asked to only show the programmes to people aged over 16 though?

I had to look up Euclid! Every day is a school day! Exactly, it's not complicated to match to programmes to appropriate adverts - I cannot imagine they had a shortage of takers for bake off advertising?

Bit torrent FTW.

pirateproxy.cam/search/bake%20off/0/99/0

www.wikihow.com/Download-Torrents

They don't say that children shouldn't watch any C4 programmes on catch up, they say it's up to parents to take resonsibility for catch-up viewings.

Ads are classified as pre/post-watershed. They get given different timing restrictions depending on content starting at post 7.30, onto post 9, post 10, post 11. So whatever timing the ad got it would be fine to be broadcast during a programme on at 8, or on catch up where you have to say you're over 16.

Also adverts are rarely matched to specific programme airtime- that would be incredibly complex and expensive for advertisers purchasing airtime. Most just purchase bulk packages of airtime, which scatter the commercials across all channels and times, and don't take into account specific programming.

The BBC and UKTV Play ask you to confirm that you're over 15 or whatever when you select a programme aged at over 15s. Not as a blanket ban because they can't be arsed to distinguish between The Snowman and Naked Dating.

Sorry, first post should have said that ads AREN'T classified as pre/post watershed. An edit button please, mumsnet!!

I do take responsibility for my kids viewing - we were watching a programme about cooking in a tent. If they warned me it would be interspersed with short bits about people cutting other people's heads off and burying their bodies in the snow, I'd not have tucked us all up on the sofa in our pjs for that one...

But a categorisation by timing is equivalent to watershed categorisation. Channel 4 have the original scheduling time of the show, so they should use that to categorise the ads on catchup. Parents can't "take responsibility for their children's viewing" if they're going to be confronted with unforseeable and unskippable adult content.

Yanbu.

Bake off was the most perfect programme for primary aged kids. We've stopped watching it now it's on 4. Can't be bothered with the adverts and late finish.

Yes but the point is the original programming is 8pm, if this ad only got a 7.30 restriction (likely) then it would have been fine to show during Bake Off.

Carjacker - there is no way the version of the trailer we saw would be rated 7.30 - it was seriously explicit...

Slightly off tangent but is that based on Jo Nesbo's book?

Can't explain how I know without outing myself, but... it absolutely did.

YANBU

I think it's terrible that a national provider like C4 completely ducks out of responsibility for serving under 16-year-olds online by putting up a catch-all age requirement.

goose1964 yes it is. I often occasionally watch Countdown on 4OD and was originally a bit about the ads. No idea why they can't fix it though!

I do get the point about the ads not being suitable for Bake Off, but it still comes back to watching it on demand. On Demand means 16+ content may be shown, and that may include ads, which ultimately have paid for the programme to be made and aired.