JellybeanJoJo here here. Very valid - lets not get dragged into the bitchiness and people bashing.
The whole BoPo movement is to eff anyone else beauty standards. Who cares peoples motives about why they are posting pictures of themselves - as long as they are happy in their own skin its all good - talking about it here or in any forum is exactly the opposite of supporting everyone in being positive about their bodies regardless of what they look like.
I see now that Mothersmeeting via stories are trying to fuel a debate on whether Instamum is derogatory but confused as to what platform she wants in on so I will post here.
Instamum to me isn't a derogatory term at all. Its a term applied to women to use instagram as a business / source of income with motherhood being a central tenet to their image. No different to a BoPo grammer, Fashion grammer etc etc
There are loads who I follow who are mothers who I wouldn't consider instamums - Erica Davies and Stylememos are two of them. Yep I know they have kids but that's not what their pages are about. Someone like MOD, Clemmie Hooper and many others on referenced on here have parenting at the heart of what they talk about so I would say they fall into the instamum camp.
At the end of the day - Instagram is not just a business page, its for all so the rules of engagement are not always clear in respect of who people follow.
All I think most of the comments here are asking for is a bit more ethical integrity from instagrammers of all types when doing ad/spon and receiving free stuff. Not many of us begrudge anyone trying to turn a dime but when it becomes fake or secretive or disingenuous then its a problem.