I don't love him, but don't hate him. He is OK... I don't think he is vile to Ruth though. But he does make little potshots I have noticed.
Ruth is very attractive, and he is punching above his weight.
And I think he knows that, and that is why he makes the odd little snarky remark. Quite trivial, and very subtle, but I notice them too occasionally. I think he does love her though, and the potshots are just because he is insecure at having a frankly, quite 'hot' woman.
She does seem to adore him though, and doesn't seem to notice. At least, I haven't noticed she has noticed!
I have always liked Phil and Holly, but this past year, I have started to grow increasingly irritated by them, and their 'laughing fits,' and their 'banter,' etc etc. I even preferred Rylan and Geri on This morning to Holly and Phil. THAT is how much I am getting narked with Holly and Phil! 
And don't even get me started on the sickly and annoying Lorraine Kelly! I preferred Christine Bleakley so much more on Lorraine's section.. I really cannot see the point of that section of the morning tv Lorraine has. It's just mostly cookery and fashion. Coz that is all women are interested in. 