To be fed up of Instamums

[Hmmmmx100]

I followed a few of the more well-known Instamums but got weary of the constant daily barrage of brand endorsements. I can't relate to people on £100k a year in Farrow & Ball houses. I just can't. So I had to unfollow em all, every one. AIBU to feel a bit miffed that these people are using the idea of sisterhood to make money? They're not our friends, they're just there to sell us stuff that we probably don't need anyway.

I'll follow you mama!! Your page sounds great.

Perfect creeps me out. Also people who are perma-jolly. Anna Flex Appeal is perma-jolly and I cannot relate at all (miserable old bag here). She's trudging in the rain through London with an irritable shouty pre-schooler, a buggy laden like a desert camel and a baby who is breastfeeding continually and she's chortling merrily away to herself in between chirping "Coming Poppet!!!!"

I've been there and I'm pretty sure my face looked like this: for the duration.

Whatever she's on, can she share it with the rest of the class please?

Just looked at MOD and FOD - smug smug smuggy smug smug puke

The nits ads are hilarious. But not for the poor child featuring in them.

OMG just searched these people
I'm so embarrassed for them and their kids!

Perfect creeps me out. Also people who are perma-jolly. Anna Flex Appeal is perma-jolly and I cannot relate at all (miserable old bag here).

I've watched about 30 seconds of her current Insta story and I have to agree. Whatever it is that she's on, make mine a large one

I think the MoD concern about the Johnsons stuff is good - but - it would have been nice if she'd actually talked about what the issues were / what she thought about the news rather than essentially just use it to plug different brands she uses!

I really like unmumsymum for her general realness. No ads as such - yet. Just normal family stuff.

I also like a mum called "on both fronts" (without the spaces) who has two children with different disabilities and she is so full of joy and so obviously enjoys her children it's really fun to follow her.

All the body positivity instamums annoy me too, yes ok they might not be supermodels but they're all generally more attractive that the general population.

Magellanic Mother of Daughters and Father of Daughters.

My absolute favourite is Malmo and Moss.

She's an Interiors enthusiast and very , very funny. Her writing is superb and she can turn an ordinary event into something from a well written sit-com, she's wonderful.

Mama for super perfect, have a look at Hunter & Heels.

I actually quite like her and wish I had her Insta life

I find that body positive stuff really cringe too. I find it really patronising and jumping on previous patronising bandwagons.

By protesting that they are 'oh so normal stressy mummies' it's like they think they are being humble celebs.

But like I said before, some of them are ace. Somf who SHOULD be really nauseating with their loads of money/fabulous looking lives come across as really genuine and likeable ie Bumlookforty, who I wanted to hug through the screen yesterday she seemed so stressed, and Esther coren.

Kisscub: I love your page!

Runningyoga - my Instagram is castawaymum

I followed about ten in one night and the next day they all went to some pr event and my instgram was literally a string of pictures of the same 30 people tagging each other and whatever brand it was. This happened several times over a couple of weeks and made me seethe with rage!
Had to unfollow them all.

Mama: you need to start gurning a bit more, you need a north London mummy drawl (you know? With lots of uptalking?) and stand in front of graffitied walls in east London wearing dungarees (Biden) with your l'il girl throwing you head back in laughter and some hilarious parenting mishap.

Also I follow a couple of mothers networking accounts, so not personal but new businesses aimed at women. They are pure inane fluff with all the 'mama' stuff.
As far as I can make out they network so they can instagram their meetings and show which instainfluencers are supporting their brand. Never seen anything about what they actually do!

chick Mama is like nails down a chalkboard to me, I loathe it.

A few of them share the same agent and they often advertise the same thing, sleep masks last week or so iirc.

I like them all but they are becoming predictable about what they're looking to flog.

It does become quite addictive, getting offers of things to review and post pictures of on social media. I think if you're a blogger/"instamum" who has no intention of doing these things, it's fine - and if you're a blogger or instamum who enjoys great success, it's also fine. The problem comes in the middle, which is where I ended up.

You start comparing yourself with others, seeing "blogging friends" getting opportunities and wondering what you're doing wrong, comparing every little detail, taking every opportunity that comes your way even when it's nothing to do with the content of your blog/Instagram, because it's another company to add to your media pack; another post to try and boost your reach.

I'm on a hiatus from blogging and posting very infrequently to Instagram because it all got too much and I needed to step away. The infighting and bitching that happens in some of these Blogger groups on Facebook is unbelievable. Some are lovely, and the vast majority of bloggers and instamums are really lovely people, but it's easy to view it as a competition, and to see your stats and opportunities inbox as some kind of representation of your worth as a person.