I agree with 20nil.
I think the collapse of the Liberal vote in the last GE has distorted perceptions. Where did their traditional voters go? Going by anecdotal evidence of the, admittedly limited, number I've spoken to, they seem to have mostly shifted to the right and voted Conservative, masking those further right that left the Conservatives to vote UKIP.
This idea that Labour is the party that the working class vote for isn't correct, if it ever was. A good number of working class people actually vote Conservative, for example the Sun readers, and their politics closely match the jingoistic, patriotic voice of that newspaper. Some vote Liberal. Some have always voted UKIP since the party's conception and, before that, voted NF.
Why are Labour floundering right now? Because they're not talking to the electorate and because their current discourse is an apologetic, navel-gazing one. They don't inspire confidence when they can't even celebrate their most outstanding period from 1997, when they won 3 consecutive elections! "Oh but they were Tory policies and Tory finances..." Were they hell!!!
So why has Austerity been busily trying to reverse all those policies, then??
The Conservatives try to grab all the credit for Labour policies - and Labour sit there and let them!
I read an interview in one of our trade magazines where the Shadow Education Secretary introduced herself to the readers.
She started with a defensive "I know I haven't got a degree..."! Unbelievable!
They need to stop apologising for the past - so Tony Blair took us to join the US war with Iraq - did we hear Mrs. T and the Conservatives harping on apologetically about the Falklands? Of course not!
And where were Labour outside the polling stations in my area? Conservatives were there; UKIP were there. Where were they canvassing? Not in my area! I got practically on 1st name terms with the Conservative candidate, I saw him so often. Labour and Liberal? Nowhere to be seen.
It is no good canvassing in the areas you think you'll do well. You have to work harder and get your message to the people who wouldn't vote for you in a million years because actually talking to those people will gain their respect, if nothing else.
Oh, and stop listening to the Conservatives telling you where you went wrong! They really, really are not out to help you!