One of the best ways to influence people is to nudge them. I think that if you are too 'overt' in your message, you turn people off who are already supporters. Shouting, ranting - and yes, even facts, don't persuade people.
But nudging, creating uncertainty, making a few hints....just enough to allow people to question.
People dig in their heels a lot about issues. Persuading them to change their mind is very hard work.
People may know the 'nudge' unit.
You'll have seen it in action. Send a message out. '80% of people in your town pay less than £100 a month for gas and electricity. You pay £140. Do you want to be one of those who pay less than £100'
80% of people reuse their towels rather than put them for washing (seen in hotels)
Message - be like us. Not them. Be one of the group.
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