House of Fraser ad - steaming pile of wank?

[OrangeKitchen]

Don't watch much tv but this ad has just stuck out for me - in that I want to hurl something at the telebox every time it's on. It's awful.
Who is it aimed at?
Does anyone like it?
Why?

It's rather poor. In fact they all are this year.

I feel fairly neutral about the HofF ad but my 15yr old son thinks it's great. Shame he only has a Primark budget.

Although the worst advert has to go to Tesco. The actors have zero chemistry together and is completely unbelievable. (I normally love Ruth Jones too).

I really like the HoF advert! Don't like the Sainsbury's one though. It's just so.... meh. It's not catchy or heartwarming or funny or anything

Ah of courrrrse the bears was for Heathrow... thanks Millie completely makes sense!

As for target audience I can't afford anything in HofF anyway let alone your average 20 something.

surferjet - I see your point but surely middle aged Mnetter is more of the target market for Hof than cool twenty something - most of whom wouldn't dream of shopping there? So it's a bit random...

Have people seen the thing going round twitter from the Sainsbury's employee who (quite fairly imho) pointed out the hypocrisy of the ad focusing on the importance of a dad spending time with his family at Christmas rather than being in work or going round the shops buying presents, while expecting their staff to work Christmas Eve and Boxing Day.

Yep it's an annoying ad. And doesn't fit the HoF image at all which is such bland, middle of the road department store.

They obviously don't see themselves as bland & middle of the road going by their advertising?

They know they're bland and middle of the road but they're hoping this ad will persuade people otherwise. Until they set foot in the shop that is.

It's a lot easier to pay an ad agency to come up with a high impact ad than it is to overhaul your entire brand.

But it's not as bad as the M&S ad. That kid needs a good shake.

HoF is a really nice department store imo. A good range for all ages, so not really getting the 'bland' bit.
I mean, how 'sexy' can a shop be?

I quite like the HofF advert

There's nothing wrong with HoF, it's a steady middle of the road department store. It isn't slick or edgy however, so there's a disconnect between this ad and the reality of being in one of their shops.

Don't like the HoF one. And I find myself irrationally enraged by the singer's pronunciation saying 'com' instead of 'come'.

The Tesco one is pants - but all of the Tesco ones are.

Haven't seen any of the others yet.

Mitzy that's the take I have on it.

The ad just makes me think they want trendy young professionals.
That they don't want ME.

So I don't want to even venture inside now.

I also find the song overly aggressive. I loved last year's song and thought it did benefit from a similar edgy treatment (I remember the original) but that was more to do with the song/lyrics itself.

Oh dear, that's pretty dreadful. I usually like that song too but that's an awful version of it. I like the JL and Aldi ads but the rest can sod off. Particularly the overly long Corden- indulgent Sainsbury's one. Ugh.

So the ad is aimed at teens/twenties?

But their stock isn't teens/twenties?

But they obviously aren't interested in the over 40's white middle class any more.

'White middle class'? Is this because some of the people in the ad were not white? Why would this make you think the ad is not aimed at white people?

I thought it was ok, not really offensive nor particularly inspired. I think there is plenty in HOF for twenty somethings. In fact when I was at uni I used to shop in there loads.

The main thing I noticed was that the main girl in the ad had an amazing cheek highlight!

It's aimed at the lively, funky, fun, older person.

Well I'm certainly not lively, funky or fun anymore although I could be if I got the chance so maybe that's why I just don't get it. I will make an effort to see it from a different point of view.

I liked it, a good song and dance, better than computer generated effects of foxes jumping up and down or a bird getting wet flying over the ocean.

I really dislike the HoF and Sainsburys ads. Love the John Lewis ad and this spoof of it is really funny www.facebook.com/manstuff/videos/1346689075365535/

Last year's music was You Don't Own Me, wasn't t?