To be apoplectic with rage

[couldntlovethebearmore]

Over the vax advert?
Nice family having breakfast, the kids and man make a massive mess everywhere.
Mum walks in smiling and cleans it up with the vax.
WHEN the fuck will this sexist shit ever end?

I know that stereotypes are shit but I've seen far too many threads and listened to far too many friend complaints about how little their 'D' H does.
To me that is totally alien, but to many it is clearly the norm.
Change starts at home I reckon (In this case anyway) But YANBU

This sounds like you think it is the women's fault that their husbands do nothing, rather than a symptom of the problem that the ad is contributing to. If your friends' husbands don't pull their weight, surely that is evidence that this kind of advert normalises a family set-up where it is the woman's job to run herself ragged cleaning up after everyone else.

YANBU. It is sexist and reproduces a view of the family, the 'female' domestic sphere, and wife work that continues to have real effects. It is a kind of oppression for women to be working equal hours with their male partners and still to be doing more than 50% of the housework. It is also dreadful that in this day and age, the average woman still earns less than the average man - and this kind of shit contributes to that as well (in 90% of cases I know, it is the woman whose career has taken a further hit after kids as a consequence of this)

Save your rage for things that matter.

Sexism matters.

Is it actually acceptable to make a mess and expect a SAHP to clean it up?

HarryPottersMagicWand .
"DH has never ever bought or had any say in a single household appliance. He doesn't give a shiny shite about what we have. I choose them all. He uses them. Believe it or not, these companies probably know their target market better than you"

Spot on.

The same in our house.

I've worked in advertising, believe me there's a crazy amount of money at stake and nothing is left to chance, from the actual message, where and when it's shown, frequency etc. Even adverts you hate - it gets you thinking and talking about them doesn't it?

Same navy. I know that if I didn't tidy up, no one else would and they simply wouldn't care about it looking like a shit tip and having stuff out. I do care so I keep it tidy.

Thatwouldbean ... that's what gets me. You're right, brands do invest a huge amount of audience research in their positioning and the resulting ads. Which is what makes all this so disappointing. There's no need to do such a lazy ad when with a bit of thought you could do an ad that gets people talking about it for the right reasons. Why Marmite your brand if you don't have to?

Shovetheholly said~

"It is also dreadful that in this day and age, the average woman still earns less than the average man"

Could that be something to do with the average fulltime woman working less hours than the average fulltime man?
Perhaps if they upped their hours.......

I totally agree with Laiste poster. The subtle sexism of adverts utterly gets my piss boiling with rage. I am a woman. I still feel that I do the lions share of the housework. Of course it's going to get me riled! As for that ASDA Christmas ad....seethes - people who say you are overreacting and using hyperbole OP, are the blocks to equality as they see 'nothing wrong' with perpetuating that sexist nonsense

BTW stand by for more AIBU rage posts as there is a new campaign starting with a new OXO family.
No doubt the mum is bound to be put upon and the dads bound to be a useless clumsy arse.

I'm sure no one would shrug and say 'their job is to sell x y z not change racial stereotyping' if the ad was racist

This

Nope nothing to do with that Childrenofthestones. However, perhaps you should look at your statement The pay gap is calculated pro rata.

However, it's interesting that you think the solution to your perceived problem is that women should up their hours rather than men taking on more of the childcare roles.

Subconscious talking and all.

YANBU that the ad is a pile of sexist shite. YABU to be apoplectic about it. If I were apoplectic about every sexist trope I came across I'd be in a permanent rage all day.

Oh wait...

children www.theguardian.com/technology/2016/oct/12/english-man-spends-11-hours-trying-to-make-cup-of-tea-with-wi-fi-kettle

FFS Children those surveys are based on like-for-like workers. People doing the exact same job with the same experience in the exact hours. Good grief... I see the Vax advert is the least of our worries.

Sorry, a load of extra words in that first line .

Adverts like this don't give me quite that level of rage, but I definitely see where you're coming from.

Despite both of us working FT, my DH does more housework than I do (he's a natural neat freak whereas I'm less inclined to spend all of my downtime cleaning!) and these adverts annoy him as they always picture the happy mother figure cleaning up after the rest of the family who don't give a shit about the mess they're making whilst the useless dad just looks ignorant to what's going on. We both watched the Vax advert (if it's the one I'm thinking about, where the kids leave crumbs everywhere and the dad pours cereal all over the place??) with our mouths open because of the blatant disregard of the home and the expectation that Mum will appear to clean it all up once they've walked off! Absolutely horrid sexism and the same thing is being used by nearly every brand. Even when the roles are reversed, it's usually along the lines of 'Dad and kid make a mess, panic because Mum's on her way home so quickly clean up and give each other smug looks when they know they've gotten away with it.' Why isn't it just, 'Man likes using this product to keep his house clean'?

On that Sally Phillips documentary last week there was a single father with 5 kids, the camera was careful to show a huge pile of mess and filth on their landing and general grub and muck on the walls. If it had been a mother I bet there would have been a thread about it or general outrage somewhere...

Bugger, Anne Robinson not Sally Phillips.

Wasn't the dad sorting out the school run and baby in the ad?

Londonista
How many women do you personally Know that earn less than a man in the exact same circumstances, hours, experience, work place, time with the firm etc? Not stats but personal knowledge.

(Sorry to post and run but I'm off now to pick up my daughter from college so I cant reply until later.)

Well that's you told, Navy.

How fucking nasty.