To be apoplectic with rage

[couldntlovethebearmore]

Over the vax advert?
Nice family having breakfast, the kids and man make a massive mess everywhere.
Mum walks in smiling and cleans it up with the vax.
WHEN the fuck will this sexist shit ever end?

I misread the title as 'Apocalyptic with rage' - I thought, "Wow, now thats pissed off!"

but it hasn't yet made DH go "ooh look - the woman in the house should be doing all the cleaning"

That really isn't how advertising works. It presents an image of a lifestyle you aspire to and if you see it enough they hope that you associate their product with it. So shiny home, attractive happy healthy kids and adults. Almost every advert is researched before it's launched to make sure the right message is getting across and researched again after it's been launched.

Really you're deluded if you don;t think advertising influences you.

If you spend your life with a backdrop of women doing housework then you internalise that women do housework. Advertising is everywhere, and it can be pernicious. There's a reason why some people believe advertising to children should be completely banned.

Their job is to sell vacuums not correct social stereotype s

And the first step to changing social stereotyping is to recognise it when you see it in action. Then get cross enough to act on it. Talk about it complain about it and don't buy the product.

It's interesting. I'm sure no one would shrug and say 'their job is to sell x y z not change racial stereotyping' if the ad was racist.

You do like a good hyperbole, OP.
Well played.

I know that stereotypes are shit but I've seen far too many threads and listened to far too many friend complaints about how little their 'D' H does.
To me that is totally alien, but to many it is clearly the norm.
Change starts at home I reckon (In this case anyway) But YANBU

I really couldn't give a shit, MsStrictly. It's a bloody advert, I can't believe people have the energy to get wound up by these things.

I'll happily let DH buy a chose and buy a hoover because he's the one who does the hoovering.

Does anyone remember the ASDA Christmas advert a couple of years ago? The mother of about 4 kids run ragged doing everything and not one lazy sod offering to help? The best bit is when she sat down on the settee after clearing up, absolutely knackered, her dick of a husband said "any chance of something to eat love" or something like that. Now THAT advert gave me the rage!

Vax are rubbish vacuums!

Yes it's annoying but not worth getting high blood pressure over.

So yes YABU.

YANBU

I agree with every word that Laiste said:

"Actually more and more over the last few years i have come to realise how much power subtle everyday sexism like this (ie ad's like this, the normality of seeing half dressed women standing around for no reason but being eye candy at sporting events ect) DOES absolutely entrench a subconscious idea that women are an underclass.

It's the constant drip drip of small things which keep the general undercurrent of sexism alive in our society i believe. We don't even register we're seeing it half the time."

This kind od everyday sexism is so insidious and does so much to cement ideas about women's "place"

I do love a good apoplectic with rage thread. They invariably don't disappoint in their over the top reaction to something.

Yep me too.

It definitely jarred, and I felt a flicker of annoyance. Then I think back to how far we've come and I know that advertising stereotypes are being challenged slowly but surely. The Asda xmas one a couple of years ago annoyed the bejesus out of me; Mum the martyr saves xmas while Dad bumbles around like a loveable buffoon. Really? that was the best the team could come up with??

TBH if Vax spend so little on these lazy ads, no wonder people think the actual products are shit. What other corners have they cut?

It's hard to unsee this tripe once you are "woke" I hope everyone starts to see it and vote with their wallets.

Do you buy any ' women's' magazines? If so you have nothing to whine about.

YANBU.

And the women who are never the achievers but the ones who support the achievers - like the P&G adverts during the olympics. Do the fucking laundry, woman. Know your place.

surely the advert (which let's face it, is not where i'd go to for moral leadership) simply reflects the truth that it's mostly women that do the hoovering and buy hoovers.

I get you op, most cleaning adverts contain a smily woman doing the cleaning. Which is bullshit.

Wouldn't it be a radical idea to have say a man mopping the kitchen floor.

I'm sure the rage comes from the pervasive nature of sexist advertising and sexism in general with this ad as a trigger. It is galling how accepted this kind of message still is.

Sorry, and the idea of the mum just shrugging her shoulders and laughing as everyone makes a huge mess and runs out? Really? If that happened in my house, the air would turn blue!! feels the rage building

Kewkumber said....
"If you spend your life with a backdrop of women doing housework then you internalise that women do housework. Advertising is everywhere, and it can be pernicious. There's a reason why some people believe advertising to children should be completely banned."

Do you agree that if you spend your life with a backdrop of men being useless clumsy gormless fuckwitted lazy couch dwellers that cant do anything without breaking it, leaving women rolling their eyes in frustration with them, then you, as a boy, will internalise that is what men are like?
You are right that children are particularly susceptible to adverts, and I would ask you what about the many boys that have no male role model in the home and apart from a caretaker, very often no male role model in school until they get to secondary at 11 yrs of age supposed to make of their position in society?

I haven't seen it.

Yes I may be mildly annoyed. In my house I'd tell the DCs to get the dustpan and brush and DH he was going to clear it up as mummy the so called cleaning fairy was not going to do it.

No I would not be apoplectic with rage. What a ridiculous over reaction.

DH has never ever bought or had any say in a single household appliance. He doesn't give a shiny shite about what we have. I choose them all. He uses them. Believe it or not, these companies probably know their target market better than you.