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AIBU?

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Original poster

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
ohmywhatamisaying · 05/10/2016 07:57

I'm more offended by her blatant wasting of Maltesers

Ilovetorrentialrain · 05/10/2016 08:03

OP I mean the tread had kind of changed direction, not you necessarily.

I thought this was a really good thread as I am of the opinion sex (getting more and more suggestive) is overly relied upon. They're Maltesers for goodness sake, surely there is another angle for advertising these!

I do genuinely wonder if the element of the disability being featured you found in any way poor taste too. This is not something you see much of in advertising is it?

I have read the thread, every post, because I think it's a good discussion, and honestly I can't see where you've stated your position on this.

Ilovetorrentialrain · 05/10/2016 08:04

ohmy 😀

MiaowTheCat · 05/10/2016 08:07

This reply has been deleted

Message withdrawn at poster's request.

GerundTheBehemoth · 05/10/2016 08:12

Just re the 'is it a double entendre or not' debate... I think it's more of a single entendre. There's no ambiguity in her words at all. This Mitchell and Webb sketch: explains the difference rather well - note the bit with the fishing rod in particular!

Albadross · 05/10/2016 08:13

I thought they were a bit try hard personally. I have a disability and it was more the tone of voice the other actors used in the wheelchair bride one that just came across as a bit patronising. Not offensive, just a bit 'ooooh look that woman in a wheelchair can get a guy's number!'.

TheNaze73 · 05/10/2016 08:15

I think it's a great advert for normalising a disability. I also think generally Maltesers adverts are shite in general

Original poster
Bearbehind · 05/10/2016 08:16

memories it's s bit daft to say that if you don't listen to the words you can interpreted a different meaning- of course that's the case. I can imagine there's a fair few things that could have a double meaning if you don't actually listen to the accompanying words.

But the fact with this is the narrative is about wanking- there's no 'interpretation' required- it's explicitly about wanking.

OP posts:
Dawndonnaagain · 05/10/2016 08:16

The disability is totally irrelevant when considering the taste/decency (yes, yes wholly subjective but this is what op wants to discuss here) of the advert. I cringe a bit for all the participants and can't say I'm looking forward to the deluge of stupid smutty ads that will no doubt follow.
Dawndonna's dd. Again.

  1. The disability is not irrelevant, the disability is the point of the narrative, thereby including me and the fact that I am an adult and sexually active woman in mainstream society. Please do not marginalise me, that is what you are doing by stating that the disability is irrelevant.
  2. A range of smutty ads are unlikely to follow, we are noticed for a couple of months every four years and then put firmly back in our place on the edge of society until the government wants to use us again to distract from whatever is going on. Advertisers work in a similar manner. Look at those heroes overcoming all sorts of tragedy/difficulty/barriers. Oh, games are over now, we can go back to ignoring them for four years.

hardly the target market of large servings of cheap chocolate. Imagine a chocolate ad with a fat woman lasciviously chomping down on her chosen vice - that really would be taboo busting!
Dawn French advertised Chocolate Oranges for a number of years.

StrongTeaHotShower · 05/10/2016 08:19

Yes to Everything dawndonna says on all of her posts in this thread.

Y'know, she kind of knows about this stuff!

Original poster
Bearbehind · 05/10/2016 08:30

I have read the thread, every post, because I think it's a good discussion, and honestly I can't see where you've stated your position on this.

ilovetorrentialrain in my post at 7.19 I said I don't see the disability aspect as being relevant except to the extent the advert wouldn't work is she were not disabled as the spasm point wouldn't be relevant.

An advert about an able bodied person wanking someone off just because their hand happened to be in a wanking shaped clench would not be viewed in the same way, ie the advertisers wouldn't have got away with it.

OP posts:
elQuintoConyo · 05/10/2016 08:31

A woman walked into a bar and ordered a double entendre. So the barman gave her one.

I hope that clarifies somewhat.

People are people. Why shouldn't everyone adverise chocolate, not just models

If it is on after the watershed, why can't Maltesers be compared to jizz? I'm just waiting for the ad equating Kraft-Hersheys-Cadbury's with shit.

VaginaJones · 05/10/2016 08:33

I'm always surprised that people actually watch and pay any real attention to advert's at all. I have always for as long as I can remember sub consciously tuned out or focused on something else whenever they come on.

ButteredToastAndStrawberryJam · 05/10/2016 08:34

I've just watched it on Youtube, didn't see it on TV, I thought it was funny, I like the crushed foot one better, the woman is hilarious, I've seen her before some where, can't think where though.
The Flake advert was so about oral sex.

diddl · 05/10/2016 08:36

But in all of the ads the Maltesers are used to "explain" what the people are talking about.

The girl leaving her boyfriend, the old lady's hat blowing over the cliff.

So this ad is no different in that respect.

Ilovetorrentialrain · 05/10/2016 08:37

Ah OK thanks OP.

Soubriquet · 05/10/2016 09:02

I never knew flake = blow job Blush

I'm going to go and watch this malteaser advert but from what I've read, I don't see a problem. Let's see if I don't.

nancyblackett80 · 05/10/2016 09:02

Some people (OP) are professionally offended.

Another example from last week,
H&M advert - features women with MUSCLES and UNDERARM HAIR - Gasp

callmeadoctor · 05/10/2016 09:07

Saw the ad, wasn't offended, but didn't think it was funny (or a great ad for chocolate!)

Soubriquet · 05/10/2016 09:08

Just seen all 3...

They are quite amusing actually and very relevant to their disability.

MrsJayy · 05/10/2016 09:11

I agree with everything DawnDonna's Dd said she is absolutely right disabled people are like the ghosts in sixth sense wander about like regular people we don't need normalised we are here already and some appear in smutty adverts about wanking but as she said they will be gone by Christmas

Dawndonnaagain · 05/10/2016 09:12

Thank you StrongTea but they're my dd's postings. She's 20. She's disabled. She tells it like it is. She knows her stuff! Grin

Original poster
Bearbehind · 05/10/2016 09:15

I'm not offended as such, just don't really see why wanking needs to be used to advertise chocolate.

OP posts:
MrsJayy · 05/10/2016 09:22

Because it is a bit of smut after the watershed advert it is crude it is blatant but sex is always used to sell this is meant to be a smutty conversation between 3 friends it is what it is

Soubriquet · 05/10/2016 09:24

It's friends having a discussion

When friends get together, food and drink are usually involved

In this case they used chocolate as the food.

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