I'm also disabled and found these adverts brilliant and funny. All the disabled people I interact with who have seen them have said the same thing.
But I have had issues with some of the things said in this thread. In particular anyone who has said/thought along the lines of *QuimReaper:
My feeling (expanded on upthread) was that I'd prefer it if they'd made an advert they would normally make, but happening to use a woman in a wheelchair. The chocolate-ejaculate didn't bother me, but I thought it was a shame they foregrounded the disability in the telling. To me it's like "disabled people have sex too! In their own little disabled way ". I don't hate the advert but for me that would have been truly progressive.*
It would be nice if that truly were the case. But it's not. Disabled people, even right there in front of us, are still invisible. Actually acknowledging she has a disability in the advert is the progressive part - it means we can't 'look away' or 'don't stare' at the actress. It shoves in the viewers faces that disabled people have sex, in a time where disabled people are still questioned on their ability. It puts the actress as the subject of the advert in a powerful position - she is the one telling the story, able bodied people are listening to her and she is not someone to be pitied (I have a male friend in a chair who is often told "It's such a shame you're disabled, you'd be hot otherwise." He's actually damn sexy!).
If she was 'just another character who happens to be disabled' we would lose those positive parts, because viewers could easily choose to overlook her disability or the fact that she's in control. Try and put her into another advert and see if she'd fit without having to acknowledge her disability. She can't be in a car advert because it would have to be an adapted car with space and equipment to load her chair - wouldn't appeal to viewers. She can't be in a supermarket ad for customer service because some viewers would think the supermarket was only advertising how it helps disabled people. She could advertise alcohol, but no doubt some people would find that equally unsettling as there is a view that disabled people don't drink. The only thing I can currently think of where she should have been but wasn't was the workplace pensions ad - the one that had just about every age and skin colour but ignored ability, because people still think wheelchair/disability = doesn't work. Any advert where she is struggling would put her firmly back into pity/inspiration porn territory.
And consider what she was juxtaposed against - the paralympics adverts boldly proclaimed them to be 'superhuman'. Paralympians are as superhuman to your average disabled person as olympians are to your average able bodied person. We see disabled people on TV once every four years and then it's only those who are apparently 'superhuman'. They are used as inspiration porn "look what they can do with all they suffer, why can't you just try a bit harder?"
We don't see the average disabled person. And if we do we've been taught 'don't stare', which to many means 'don't look at them at all, pretend you don't see their disability' rendering them still invisible in society.
But pretending not to see a disability is still incredibly ableist. It's the difference between supporting someone and saying "But you wanted equality". It's the same as people saying they 'don't see colour' and therefore can't understand what minorities are moaning about because 'we're all one race - the human race'.
This advert is uncomfortable for some because it is challenging so many assumptions. It's putting a disabled woman in a position of power, telling a story about an issue faced by many, makes her a sexual being, gives her a voice that she wouldn't have otherwise (even if she 'just happened to be disabled') AND most importantly it shows that disability can be talked about, can lead to amusing situations and is not always the dichotomy between 'object of pity' and 'paralympian'.
And tbh I find it much less offensive that that D&G 'Light Blue' (double entendre!) ad where we have 30 seconds of close up on a man's crotch in budgie smugglers. Boak.