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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
Irush · 05/10/2016 11:22

yes they do. I am aware of that. I'm less keen on an association being made between a product that I eat and a blokes spunking cock. But hey ho we're all different.

SoupDragon · 05/10/2016 11:25

totally put me off maltesers

Bad news for the well being of your muffin top. Wink

Bearbehind · 05/10/2016 11:25

why is it people like mrsjay and thefishwife always think they know what a person is thinking more than the person does themselves? Hmm

I'm not in the least bit offended by the fact the person is disabled and talking about sex.

As irush said and I've said before, the only relevance of her being disabled is the fact they did it to make it 'refreshing' because using an able bodied actress would have just been viewed as inappropriate and would most likely not have made it passed the ASA.

OP posts:
SoupDragon · 05/10/2016 11:28

the only relevance of her being disabled is the fact they did it to make it 'refreshing' because using an able bodied actress would have just been viewed as inappropriate

The whole point of the ad is that the actor is disabled. It could not have been made by a non disabled actor.

Irush · 05/10/2016 11:28

*totally put me off maltesers

Bad news for the well being of your muffin top*

hopefully they will do an ad about Lurpak spreadable being used as anal lube
and a french stick as a massive strap on

that would be fab, get the diet off to a great start.

Tarttlet · 05/10/2016 11:30

"I bet it was written by a bloke"

Why? Because "ladies" don't talk about sex?

Irush · 05/10/2016 11:32

No, because all the advertising agencies I have ever dealt with when writing ads for my old company used blokes! And it was a very female product!

Bearbehind · 05/10/2016 11:35

I realise that soup but my point is I can't see it would have been allowed if it were an abled bodied person talking as explicitly about wanking.

I just don't see the need for explicit discussions on wanking to advertise a product.

Double entendres are one thing and all the other adverts quoted are just that, they have a literal meaning which isn't sexual and an innuendo. This just has a literal meaning- about wanking.

OP posts:
MrsJayy · 05/10/2016 11:37

People like me what does that mean? i just said what i thought like every other poster on this thread did., how you come across on a thead is up to individual interpretation my interpretation was you were shocked and uncomfortable with the womens disability being used as a sex joke .

ProseccoBitch · 05/10/2016 11:39

Thank goodness it's not just me!

Mrstumbletap · 05/10/2016 11:44

I agree with you OP, I couldn't care less if it was a disabled person/able bodied person or a bloody koala bear demonstrating wanking and maltesers representing sperm, it's yuk. Doesn't make me want to eat maltesers straight way that's for sure. There must be other ways to have made that advert funny and normalise diability which went well with the Paralympic Games without the maltesers representing sperm. It's a food product for heaven sake, and I have never heard anyone say "I bloody love the taste of sperm it's so delicious can I have more".

Some adverts lately are just a bit crude, Does anyone remember the E4 estings thing when there was a man sitting next to stream with canal boats going past and he was drawing an ejaculating penis on a canvas. I remember thinking what?? What has that got to do with anything?

Complain to the ASA if you feel strongly OP, thats what it's there for.

Bearbehind · 05/10/2016 11:50

mrsjayy by 'people like you' I mean people who are determined to make out I'm offended because a disabled person is talking about sex.

That's not the case, I've repeatedly said so and what I do think is in poor taste yet you still go on and on thinking you know what I think better than I do.

OP posts:
Mrstumbletap · 05/10/2016 11:52

Also - Imagine the advert the other way around, 3 men sitting in the pub with one guy discussing fingering a woman he dated, his hand spasms whilst inside her and pork scratchings are used to represent the female ejacutlating everywhere.

Would the ASA allow that I wonder?

metaphoricus · 05/10/2016 12:05

Others have agreed with me and said it isn't a double entendre but you're intent on insisting it is even when no one else agrees with you

I agree with you as well OP that this is not a double entendre, but a verbal description of an accidental wanking situation. I don't think I'd have the patience to describe it as well as you have though.
I think it's tasteless, and not because it involves a person with a disability.
It's hugely contrived, and would sit better in a comedy sketch show, but not as an advert. I used to like Maltesers.

Irush · 05/10/2016 12:07

That's not why I'm offended either although its clearly easier for people to pretend that is why.

I am not offended by the concept of or disccussion of disabled people having sex

There, I've said it, please don't use it as an argument to explain to yourself and others why I don't like the ad.

itsmine · 05/10/2016 12:08

This reply has been deleted

Message withdrawn at poster's request.

MiaowTheCat · 05/10/2016 12:08

This reply has been deleted

Message withdrawn at poster's request.

itsmine · 05/10/2016 12:09

This reply has been deleted

Message withdrawn at poster's request.

derxa · 05/10/2016 12:19

Op Are you 'Disgusted of Tunbridge Wells'?

Klkl · 05/10/2016 12:30

'I couldn't care less if it was a disabled person/able bodied person or a bloody koala bear demonstrating wanking and maltesers representing sperm, it's yuk

I agree, I'm not sure why anyone thinks that the fact the advert shows a woman in a wheelchair has any baring (sp?) at all as to whether the advert is distasteful and inappropriate.

metaphoricus · 05/10/2016 12:39

What I actually find in poor taste is people making the assumption about what disabled people should be offended by and getting all up in arms on their behalf.

It's not about getting up in arms on the behalf of disabled people.
Some disabled people will find it funny, but others won't.
That's beside the point. The point OP is making is that talking about wanking is a tasteless way of trying to sell chocolate. And I agree.
This is absolutely nothing to do with the disability, it's about the wanking element, and anybody who is focusing on the disability is missing the OPs point.

MrsJayy · 05/10/2016 12:41

What is the stance on sex to sell Flora spread?

AverageGayLadAtChristmas · 05/10/2016 12:46

MrsJayy That's a point, the "Wrestling" one?

SpareASquare · 05/10/2016 12:50

I agree with you OP, I couldn't care less if it was a disabled person/able bodied person or a bloody koala bear demonstrating wanking and maltesers representing sperm, it's yuk

Funny thread (love the ad, may have bought Maltesers today Smile) but feel the need to point out that koalas are not bears.

Carry on.

Dawndonnaagain · 05/10/2016 12:59

Dawndonna's dd. Again.
I said it would be utterly shit if the actor wasn't disabled. Her being disabled gives a tedious dirty joke a semblance of credibility.
Which in turn gives you a chance to dismiss the whole thing due to her being disabled. It's reality, this is the way disabled people are, we tell dirty jokes, we laugh at ourselves, we have sex lives, just the same as everybody else. You are dismissing it on the premise of an actor with a disability giving it credibility, ergo, you are dismissing me.

I am delighted it speaks to you and you find it so amusing.
See above.
I'm delighted to have given you the opportunity to be so patronising. Confused