The problem is that a lot of people say they're open to donating, but don't take the time to sign up. Then if something happens to them the decision is left soley to their next of kin, many if whom say no (and who also overrule those who are registered, but that's another issue).
So campaigners may seem a little pushy, but that's because up to 5 people die every day whilst waiting for a transplant.
There is a shortage of organs and tissue. Not every death leaves organs suitable for donation, and not everything donated is suitable, so if someone whose organs would be suitable doesn't donate theirs then someone goes without.
And it's not just life and death. It's quality of life too. Without my cornea transplant I wouldn't be able to watch my DS growing up. When he was 4 I couldn't even read him a bedtime story. Now I can drive him all over and sit and help him with his homework.
I'm sorry if you feel it's bullying and pressurising, but I feel that YABU for feeling that way. Yes, you are being asked to consider a very difficult choice and it's a very emotive issue, but just because it makes you feel uncomfortable thinking about does not mean it's bullying. I don't like to think of my own death, and get extremely upset thinking about anything happening to DS, but we are both registered organ donors. And one of the best ways to normalise organ donation us to talk to children about it when they're young. DS knows I have part of a dead man in my eye. He also knows how happy the generous young man made Mummy and what special people my donor and his family are.