Sadiq Khan shouldn't be able to tell us what is an unhealthy body

[feellikeahugefailure]

So the London Mayer has banned adverts with “Unhealthy or Unrealistic” body images. Doesn't this just all feed into people these days unaware of what a healthy body image is? This woman is in great shape and looks very healthy to me.

Sorry if there has been a post on this, I find the advanced search here not that great.

What I don't like about the advert is the caption 'are you beach body ready?'

This is a pet hate of mine too. I hate a body. I am going to a beach, therefore I am beach body ready.

I've never noticed these adverts aimed at men.

Dear me, that is a very shallow and stupid article. She speaks to a personal trainer friend whose business model requires people to want to have that sort of body and, surprise surprise, he thinks there's nothing wrong with the advert. It didn't apparently occur to her that it might have been an idea to talk to someone whose job involves, say, treating people with anorexia before pronouncing an opinion.

Wasn't there issues with the "beach body" messages the same company was giving last year?

The issue isn't with her figure as an individual although I very much doubt her real figure is like that but with the message being given that for women to wear a bikini they have to look a particular way.

I'd need to know a bit more about the reasoning I think. That woman's body is not unhealthy, it's beautiful. The idea that we can all look like that with the help of some boaking protein drink is stupid - is that what they're worried about. I presume if that woman was just on the beach to advertise a holiday it would be fine.

There's a thread on the exercise forum called the beach body thread. Are you going to take issue with that as well?

I think banning anything is worrying. Who the hell does he think he is?

He thinks he's the Mayor of London, TheNaze. And he has good reason to. Due to having been elected as Mayor and all.

boaking protein drink

The article put me off very early on because she wrote "would OF" instead of "would HAVE" anyway.

If you are going to publish something somewhere then at least get the grammar correct.

Is this today's "controversial" thread?

ASA banned it for its misleading health and nutrition claims.

Hmmm
A person who follows a relegion that instructs a woman should dress modestly bans an advert showing a full front image of a woman wearing a bikini.

Oh god. Here we go.

Makes a change from dem nasty Europeans banning something, I suppose. If you can't find a European to ban something, your next best is a Muslim.

A person who follows a relegion that instructs a woman should dress modestly bans an advert showing a full front image of a woman wearing a bikini.

He hasn't banned the ad-the ASA banned it last year for dodgy nutrition claims.

I find it interesting that the person who found the picture inspirational was a personal trainer. This fits in with my personal experience which is that people who exercise a lot and are towards the lower end of a healthy BMI do find that images like that encourage them to exercise harder and tweak their diet to be healthier.

However, for women who are significantly overweight or obese, those images tend to have the opposite effect, and discourage them from exercise and make them feel that the effort required to look like that is so huge as to be impossible and that living a healthier lifestyle is not actually an achievable goal. It lowers self-confidence, which tends to lead to less healthy behaviour. Obese women tend to be more motivated by images of "imperfect" women enjoying exercise, of the sort shown by "This Girl Can" and "Too Fat to Run".

So for images like that, it depends on what sort of behaviour we want to encourage. Is it for strong, fit slim women to tweak their macros, lose a couple of pounds and get a bit thinner? Or is it for obese women to start exercising regularly and making dietary changes that will reduce their risk of illness?

SeemsLegit, people on a forum can use the beach ready idea as motivation and that's just fine, I won't click on their thread. If they erect a massive billboard and put it on public display, I can't choose not to see it. They also aren't directing their thread at all women, they're talking about themselves and how they want to look on the beach. They aren't telling me how I should look on the beach, which the advert is. If they start a thread called, Get Beach Ready, Laser Shark, You Big Pig then I'll be upset. To me, that's the undertone of the advert.

'Not meant to be able to see ribs'
😰
Meant by whom?
There is nothing unhealthy about being lean enough for ribs to be visible

How long before slim people are required to wear loose all encomasing clothing in public so that fat people don't feel embarrassed by comparison?

ASA banned it for its misleading health and nutrition claims.

That I agree with. However Sadiq is banning adverts like this based on unhealthy or unrealistic body images. That is very different.

dementedpixie - that imo is a bloody good reason for banning an ad.

Banning it because most people don't look like that I'm not so sure about.

I will never be pretty, should adverts with pretty models be banned?

DP will never be skinny, should the Quorn adverts with Mo Farrah be banned?

I've got very visible ribs and am borderline skinny.
The image in the ad remains unrealistic partly through the Photoshopping but mostly through the implication that that is what you have to look like in order to go on beach. Which is why the ASA dealt with it.

But the references to Sadiq Khan being a Muslim are great

Thank you Mr Sadiq, I am liking you more and more.

OP people come in all shapes and sizes. The advert is body shaming because it suggests that this is an acceptable beach body. Which, ironically, might put people off from swimming or going to the beach and being physically active and maintaining a sedentary lifestyle. As a Londoner, you pay through your nose for the pleasure of riding the tube to work or school and whilst waiting for the train you are not able to escape this ridiculous ad.

It is an advert for an unhealthy food commodity not an empowering or enabling campaign to get people to be fitter and healthier. It is indicated that to achieve this body, you need to supplement with proteins, which is factually incorrect and promotes an unhealthy approach to health and fitness.
If you want to get this kind of body through workout alone, you would have to spend the majority of your life working out, leaving little time to do other things such as work, look after family and so on.

Mo Farah is advertising a product by suggesting it promotes a healthier lifestyle. He does not at any point suggest that his body shape is the only version of healthy.

There was a lon thread about these adverts last year when the adverts came out.
Will try and find a link

Ban all airbrushed adverts.

Applies to men too.

Seems fair to me as its misleading content which is technically not acceptable under advertising standards but somehow they have been getting away with it for years.