"You must be ready"? I thought it just asked a question. Which most people would surely answer with "Not like that. And I don't care." and then put it out of their minds and carry on with their day."
if this is how advertising worked it wouldn't be a multi-billion business.
Why Good Advertising Works Even When You Think It Doesn't
+No one likes to think that they are easily influenced. In fact, there is plenty of evidence to suggest that we respond negatively to naked attempts at persuasion. Instead, the best advertisements are ingenious at leaving impressions.
So contrary to many people's beliefs, advertising does influence them. But advertising's influence is subtle. Strident calls to action are easily discounted and rejected because they are obvious. But engaging and memorable ads slip ideas past our defenses and seed memories that influence our behavior. You may not think advertising influences you. But marketers do. And in addition to millions of dollars, they have something else most people don't have: Access to data that proves their point.+
Arguably, all publicity is good publicity hence the protein pill add has had a lot of exposure because of the ban.
The advertising industry spends $600 Billion worldwide because it is effective in selling products by drawing on, and reinforcing stereotypes and myths.