I'm not sure where to even start with this thread. In response to the original advert, the model looks fine, she's young and thin. Not overly fit in that I don't think it looks like she lifts or does much sport (but who knows, photoshop). For those who say seeing ribs is unhealthy, I'm a stone overweight and you can see my ribs, it's called a long torso and an hourglass figure.
In regards to whether the advert should be banned. Absolutely, it's advertising a false product. I'm actually completely for diet and diet supplements advertising being highly controlled, as they are potentially life threatening.
I love the response to this add, the whole #everybodyisabikinibody thing was fantastic.
I would love to see more diversity in models, be they thin, large, short, tall, differently abled, different skin colors, ages, etc etc. I love Victoria Secret's stuff, but hate buying online because, even though they offer a range of really nice clothes suitable to many body types, they only model them on the exact same type of body over and over. It's really frustrating and does them a disservice.
In terms of who should tell us who is healthy or unhealthy, only our doctors can do that. Advertising isn't where health judgements should be made. I wouldn't hesitate to put someone with cancer in an advertisement, and I don't think I'm glorifying cancer by doing that.
Finally, I do believe the modelling industry needs to be monitored. Many people have brought us Tess Holliday. She is ONE size 22 model, and she is in her late 20's. There are hundreds if not thousands of YOUNG girls, 13 to 18 years old, being forced to starve, take amphetamines, chain smoke, and engage in very unhealthy behaviors in order to be "cat walk" ready. If another industry was forcing teenagers to engage in unhealthy, potentially deadly behaviors in order to perform, you'd better believe we would be calling them out on it. The fashion industry deserves no less.