Mrs M&S

[Chippednailvarnishing]

Am I the only person who thinks the concept of Mrs M&S is bollocks and finds the whole idea crap?

I've never heard of it-what is it?

Ugh, I just saw this on the news and found it unbelievably patronising. It's like M&S have a death wish.

no. Just saw the clip on the beeb news. Stomach churning is one of the kinder descriptions I can think of.

It's who the new boss of M&S is intending to aim at www.bbc.co.uk/news/uk-36380151

It just makes me cringe, what they are aiming shouldn't be a goal, it should be fundamental part of their business...

Heard it on the news just now. Twatty and patronising.

Thanks for the link-it's a dreadful idea.

I think it sums up what is wrong with M&S.

Eww. An own goal methinks.

Heard this today. Yuck. Are we in the 1950s? Patronising twerp. I give him 6 months.

Why on Earth are they using rubbishy marketing language as a PR tool? This cringey stuff should stay in M&S meeting rooms, not in the press. It's ok to have a shorthand term for your key customers, but you don't need to publicise it- and actually 'Mrs M&S' in itself indicates that they don't 'get' their target market at all.

When I was young, M&S was always for the older, unfashionable. women, I don't think their image has ever really changed.

We need to cherish and celebrate her and make sure we're giving her exactly what she needs at the right time."

Tad, suggestive

And another bugbear of mine - Mrs M&S can be a 'working mum'.

Don't describe me as a 'working mum' until you describe men as 'working dads'.

Apparently Mrs (🙄) M&S is 50.

Well I'm 50 and I don't shop there at all. I shop at All Saints, Zara, Net a Porter, Cos and similar. I can't imagine what they could ever do to encourage me to spend any money there at all.

Oh yes, that pie crust dress was perhaps the most hideous thing I have ever seen.

I note that there is no mention of Mr. M&S.

Oh shit, I'm 49 and bought a shirt there last week, I bloody love it. I'm on a slippery slope to old age!!!

Good job M&S's target audience are a bunch of unsophisticated women, who have little part time jobs, no financial independence and absolutely no other high street options.

Oh wait...

I note that there is no mention of Mr. M&S.
He's stereotypically sitting outside the dressing room holding the bags. Obviously.

He hands over the money for Mrs M&S to spend if home cooked dinners are on the table when he gets home from work where he is an employee not a 'working dad'.

Mr M&S is over there, in his green V-neck sweater, sitting patiently by the lift.

Why so M&S find it so hard to get it right?

Lois, yes, he is. Tutting loudly from time to time as Mrs. M&S tries on yet another item and asks him "does my bum look big in this?"

I refuse to be known as Mrs DHsurname so I'm certainly not going to be lining up to become Mrs M&S even though I am nearly old enough. Heard this being discussed on 5Live earlier and had to check it wasn't the 1st April.