I used follow on milk from about 9 months as it was cheaper and you could get offers on it
We switched to follow-on at 6 months because it was cheaper.
Case and point here. Follow on milk is full of sugar to make babies guzzle it down, but the formula companies don't tell you this. They are allowed to market it, so they do. It's amazing stuff, packed with nutrients, better than anything else - if you believe everything they say.
But despite it being far too sugary, and having no real health benefits, parents feed it because it is cleverly marketed to them, and included in promotions.
It's sad. But does prove the point rather.
Utter baloney re lack of education. We know it all,over and over again. Formula is popular because it does a perfectly reasonable job and the benefits of breast feeding just aren't big enough to warrant the stress in many cases.
You've contradicted yourself here. The benefits of breastfeeding are huge, REALLY huge, and will impact on someone's whole life.
But parents still don't feel it's worth 'the stress.' It totally is.
But I'm not criticising - or rather, I am, but criticising the government and HCP who do not offer enough support, usually because they are woefully underfunded and undersupported themselves.
Also, people get a lot of incorrect advice from older family members, who DID have formula marketed to them. My own MIL was bewildered by the fact that I was breastfeeding, as 'formula has much more vitamins in it for them.' Her own daughters will all FF because they will be pressured to do so by their mother. This happens a lot.
One of the main reasons I carried on was that I have friends who have breastfed, so it was normal for me to see. I hope that by the time my children are having children, breastfeeding will be the norm for them to emulate too.
We ban some advertising because the product is bad itself (e.g. cigarettes). We ban others because, even though the product itself is life saving, the negative effects of advertising are too great (e.g. we don't allow marketing of prescription medicines in this country).
Totally agree with everything you've said priority.