Jassy because I don't think it's fair to pressurise people into it.
What pressure exists, apart from the provision of information and the occasional overbearing midwife, who you never have to see again after giving birth? After I gave birth I found as many midwives were pushing formula as supporting breastfeeding. No one is linking breastfeeding to benefits, or access to childcare or tax credits, or anything truly coercive. Information is provided, often in a forthright way that makes it clear
Give the facts, normalise bf, support bf, but also give the information about bottle feeding so that women can make an informed choice.
How is breastfeeding going to be normalised if the government doesn't take a hand in promoting it?
"We recommend breastfeeding because x y a but understand that some prefer to bottle feed. If you would like to bottle feed we have this information"
This is what happens now. Information on formula is widely available but information on breastfeeding is prioritised, for obvious reasons.
Out of interest, do you feel this way about all public health campaigns, or just breastfeeding?