In the way that plenty of people die in places other than hospital, or in circumstances that are not conducive to donation.
I do have a look on that website from time to time to see if it's changed at all, it hasn't which I think is disappointing. There is literally nothing on there that explains what the donation process entails for donors and their families, even in the real life stories and myth busting sections.
And then they wonder why so many families refuse consent despite knowing their relative had registered.
Then there was this gem
If your family or relatives object to the donation when you made your decision clear before you died, we will:
discuss the matter with them,
encourage them to accept your decision, and
make it clear that they do not have the legal right to override your decision.
So a person will be told that someone they love is never going to recover, they've stated that they cannot agree to donation for their own personal reasons, and they have to be told they have no legal right to prevent their relatives organs being taken from their still functioning body! As if the doctors are doing them a favour. And they are encouraged to change their minds! Not just given the full facts, offered counselling and given time and space to think it over, they are actively encouraged to change their minds.
I find that disgusting tbh. I'd hope the reality isn't quite as harsh as it comes across on the website, and the professionals involved are trained enough and sensitive enough to know when to step back.
In my mind, it really does have to be remembered that with such a lack of information, even for those people who think about their choice and bother to take the time to go on the website, people are highly likely to have no idea what they are signing their bodies or their relatives up to.