Lidl vlogger, Lidl job ads, Mumsnet seems to be on a campaign to get middle england shopping there.
Personally, I go there for some things, mostly olive oil and dried fruits. However I have a couple of problems with it. The milk is not british and we all know how much our dairy farmers are struggling to sell and get a decent price for their product. Also, the meat and meat products are mostly german. A lot of German meat comes from very intensively farmed giant cow units.