I just bought these for myself - I'm sitting here with the blue pair on 
Bright colours - all the casual men's socks have colours that I like (I had sock envy when I last bought socks for DS1…)
Women's sock are all either a. black (fair enough - one needs black socks), b. Christmassy (again, fair enough, not my cup of tea, but I accept they have a market, or c. ALL various shades of pink/purple/mauve/grey/cream/rose/lilac/you get the picture.
I don't object in the least to these shades (like the Christmas socks, not my cup of tea, but great to be able to get those colours if you like them), what I object to is the lack of choice!!
Really riles me.
Yes, First World problem - I do have insight in to what I am raging against 