To share this video...swearing princesses.

[ClapHandsIfYouBelieveInFatties]

love it and after contributing to a thread today where some posters felt that girls need to learn to deal with being told to "suck my cock" I feel it's timely.

I'm in two minds about this; It is uncomfortable to watch children swearing and talking about sensitive subjects however it does get the message across.

I am yet to make up my mind about whether this was relevant or not.

Clever? There is nothing clever about trying to make a point by swearing!

patron I agree, seems to be rad fems on the rampage to me.

I can't stand it either and am most definitely not a pearl clutcher. It IS exploitive, as it's all about the selling of tshirts rather than the message behind it, and there is no way in Hell I would ever let my own dd be in that advert.

When it comes to putting girls in an advert to get over a pro feminist message, the Keep Her In the Game commercial knocks the others out of the park, imo. Relevant to the girls themselves, rather than part of an adult's agenda.

Children swear all the time, at least I used to, just used to make sure I didn't do it round adults.

At 6 Plant? My DD is 6 and she doesn't know any swear words. I didn't at that age either!

Also there is a difference between children swearing in private for a giggle, and being made to swear for publicity.

That's one of the reasons why it's so rubbish plants. The idea of children swearing isn't particularly shocking, we've seen it on stuff like Southpark and Family Guy (I know these are cartoons) and there are loads of 'my child said a bad word' funny youtube videos etc. Having children swear isn't new or shocking or funny or exciting or anything else. Pointless.

I think it would have been far more effective if they'd cut the swearing, the stupid outfits and the drama school kids and had some 'typical' girls doing it.

Although it would still be grim and stupid, but slightly less grim and stupid.

It's fucking awful.

Young children shouldn't even know about that things.

Yes to tell children that private areas are private and only you can touch them.

To me I see young children being exploited and using language that's it's inappropriate.

Oh yeah, the makers of this video think they're being pretty damn daring I imagine but ultimately they're just exploiting these little girls to sell their T-shirt. It's not big and it's not clever.

What the hell do they think is going to be achieved by getting a bunch of little girls to talk dirty? Do the makers of the video really imagine that the issues these children are shouting about are going to be served or solved by this sort of silly promotion?

Like a lot of advertising, people might talk about it, but it'll be the style rather than the substance that people will remember.

The words are just words, albeit not very pleasant ones to hear coming out of the mouths of small children; words don't shock me or make me reach to clutch my pearls.

What shocks me is that tragically there are many six year olds who will and do experience these things first hand on a daily basis. Will they, or indeed the adult women that the video is referring to, really be helped by a group of over made up six year old children saying fuck a great deal and shouting about rape and sexual violence and asking which of them is likely to become a victim in the future?

I couldn't bear to watch it even half way. I'm not clutching my pearls I just don't like to hear young people swearing. I swear like a navvy but I'm a grown up. I also smoke and drink - would it be okay then to film children holding a fag and a beer 'just to get people talking?'

I don't know what the message was because I couldn't bear to watch it.

I don't understand the exploitation argument. I would assume they're paid actors. Child actors have been used in some chilling plot lines and those including sexual references, abduction and abuse. Thinking of Law and Order: SVU and the likes on TV and I'm sure you could find examples on the big screen too. So are the production companies exploiting these young actors too or just this clothing company that also donates part of the price to charity? Genuinely interested as I may well be being completely naive.

I have never seen a young child in any TV show or film of that age swearing repeatedly and discussing topics like rape, sex abuse and pay differential.

It's totally vile and absolutely exploitative. If any woman had any hand in making this video she should hang her head in shame.

I hate that the issues they are raising need to be raised in this day and age but I hate the video too. I actually think the way it's been done takes away from the seriousness of the message they are trying to get across.

I think this is a great video about how hard it is to get people interested in unsexy topics:

It using the same idea, but is more effective, than the swearing girls, I think.

Hated it - a serious message hijacked for a two bit t-shirt company to make a few quid, with the point being basically ignored as so many people are not appreciative of very small children being paid to talk about sexual assault. Not pearl clutching, think its cheap and selling an important message cheap.

The interesting point about this is how viral video is being used by VERY clever marketing agencies.

It's similar to the thing that people like UKIP are doing....on their social media they post loads of emotive images and words which of course get shared by the weepy brigade "Like if you love your sister" type shit....people click share and like and don't even NOTICE the origin of the pics. My sister shared a UKIP image and had no idea! I had to message her to tell her to take it down.

Clara that's bloody great.

"Diarrhea" "Malnutrition" "Mmmm"

So clever.

I thought it was really a good one, and I'm so glad you liked it.

I think the swearing princess one would be good for a discussion with 13-14 year olds. It is too obvious and simple minded for thoughtful adults, but I think it could be a good starting point for a year 8 PSHCE class discussion.

MAscara are you equally offended by the issues raised though?

Nope. Not at all.

The issues were lost on me completely because I just couldn't get past the tiny little girls using foul language.

Ridiculous way to try and raise awareness - any actual points are just lost in the awful, awful way they are presented.

This is not the same as UKIP marketing. UKIP use stupid photos on fb granted, but they are not getting children to discuss issues they do not understand to make money. The organisation involved in the making of the video is a profit organisation. They care about making money, not about raising awareness.

I actually couldn't watch the video and I'm no pearl clutcher.
Think its wrong getting children of that age to use those words.
Isn't it funny how everyone was moaning the other week on the thread with the little children swearing, but this is acceptable?

I think it's horrible to be honest. Tasteless and vulgar.

The thing is, the people behind this sort of video are the same ones who campaign to 'let girls be girls' and hold on to their childhoods. A 6/7/8 year old does not need to know what rape or sexual assault (aside from knowing if anyone touches them in places they shouldn't etc) even is, let alone know that they have a 1 in 5 chance of it happening to them. I would neveret my daughter participate in this sort of film, because I would be gutted for her to know about these adult issues at such a young age.

At that age surely we should be teaching girls and boys about respecting themselves and others, about working hard and not doing everything within the confines of their gender, and about self esteem. And then hopefully with those sorts of values, when they do grow up and see that there is still inequality, they will be in a position to want to fight against it.

Not telling them that if they dress up in a princess dress and shout as loudly and precociously as they can that one day they or one of their friends is going to have a man insert his penis into them when they dont want him to, and pepper it with swear words, then that will solve all the problems.

Yes, children are used in films/TV shows involving adult issues (and occasionally i have thought 'there is no fucking way i would let my child participate in this film) but I don't think I have ever seen kids that young swearing and talking about those sorts of issues anywhere near that explicitly before. It's designed to shock, and sell t-shirts. Grim.

I also hate the 'if you are offended by this video then you are a pearl clutcher who cares more about that than women's rights and not a true feminist' bollocks either.

Having re read my post I just want to clarify thank know that the video isn't aimed at children, I am talking about the exploitation of the girls in the video.