Failing, miserable academic here.
One of the many reasons I'm failing is I'm not a very warm, gossipy person. I say hi to people, smile, ask them how they are (and listen to the answer), and then get on with my day's work (which is often pretty extensive). I don't stop work for conversations or long lunches, but obviously i talk nicely if I'm talked to.
In nearly every workplace I've ever been in, I've run up against people who hate me for some reason, and they're nearly all middle-aged women who are drama llamas, and who LOVE a bit of gossip. In every case they seem to spread a kind of self-fulfilling dislike of me, to everyone else, that just grows until I leave.
They usually have all sorts of reasons to hate me, so everything I do reinforces their dislike. Use my desk and filing cabinet? This office isn't all about you you know. Have a clean desk/empty filing cabinet? Stupid bitch isn't going to last, look, she isn't even keeping anything here. Wear normal clothes for an academic? Disrespectful bitch thinks she's better than us and doesn't need to dress up. Wear nice clothes? snobby vain bitch trying to point out she's paid more than us. Talk politely? snobby upper class bitch. Swear? Vulgar disgusting bitch. Ask about their weekend and talk briefly about mine? Whinging boring bitch droning on about her own life like anyone cares. Stay silent and just smile warmly because nothing I do or say seems to be right? snobby bitch who won't talk to us. Turn up to a departmental party? arrogant bitch thinks she's invited, she should f* off. Don't turn up? Arrogant bitch doesn't want to socialize with us and can't get on with anybody. Wear glasses? get them remarked on as being ugly. Wear contacts? get called disablist names for being stupid, because i have a turned eye.
I've had all of these in the last 8 months in my current workplace, but have experienced this before in a couple of different universities as well.
As these gossipy types are usually the superconnected node in the academic research group, they have the opportunity to spread all this to everyone else. I've been watching it spread this time. My boss is totally influenced by the gossipy one, and thinks I'm all the things that have been said - so I have no recourse to anyone to change this. There seems nothing i can do about it except leave.