I think the BBC down here seems pretty balanced. That's why I find it hard to decide how I'd vote if I were a Scot. Not having a vote, perhaps I should not bother to think it through.
As an Englishwoman I profoundly hope that Scotland will vote NO.
On an emotional level that's because my earliest remembered holidays (always the most exciting) were in Scotland, because my grandfather is buried between a Scot and a Welshman (Parachute Regiment) in a WW2 graveyard abroad and I just want us all to be looking out for each other.
On a historical level I just think that the UK is greater than the sum of its parts. I don't think any of us would be as comparatively well-off (and stable) without the Union. We have pooled our resources to our common advantage. We sometimes forget that in 1707 England was a hive of revolting religious intolerance while impoverished Scotland was beset with feudal warfare. Within decades GB had become the first industrial nation and led the world with scientific discovery.
On an economic level I believe that we have punched above our weight. I happen to think that Scotland is a successful country but that its economic success is predicated on being part of the Union.
But still I care about Scotland's sense of identity. I care about democracy.